Copywriter

Who We Are

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit

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More About

The Role

Burson is looking for a Copywriter to join our Gurugram office. As a Copywriter, you will develop compelling, creative ideas for some of the biggest brands in India and the world. From devising creative communications strategies and brainstorming on digital ideas to scripting for digital and ad films – the canvas is as broad as your ambition – with creative thinking opportunities on over 130 clients across industries like automotive, entertainment, FMCG, IT, fashion, and telecom.

What You'll Do

Obtain clear briefs from client teams.
Understand different language styles that appeal to various target segments on different media/channels, and write clear, attractive copy with a distinct brand voice.
Stay abreast of the latest developments in the field of communications and creativity and implement the learnings towards client campaigns and new business pitches.
Undertake primary and secondary research towards arriving at the campaign insight.
Collaborate with the design, digital and film teams to come up with path-breaking concepts for current brands and new business pitches.
Write, edit, and proofread scripts & copy as needed.
Be a team player to support the creative team to deliver high quality work.
Create an inclusive and welcoming environment that engage all individuals without bias and demonstrate flexibility in a changing work environment.

Experience That Contributes To Success

One-Three years of experience in a mainline/ digital agency.
Strong command over Hindi and English, impeccable grammar and diction is a given.
Impeccable writing & editing skills.
A work portfolio spanning across platforms & formats.

You Belong At Burson

Our vision is for Burson to be the leading 'academy company' for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today's leading brands.

Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we're an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That's why it's imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can't do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners.

Your unique point of view—your talent—is what makes you a #Burson Person, and it's how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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