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Job Description & How to Apply Below
Develop and deliver styling tips, “how-to-wear” guides, and outfit-pairing techniques that upskill the retail sales team.
Train store staff on new collections: fabrics, fits, key features, and how to style each piece for different body types, occasions, and customer profiles.
Create quick-reference styling playbooks and lookbooks that staff can use on the floor.
Coach the team on reading customer needs and confidently recommending complementary products (upselling and cross-selling through styling).
Content Creation
Produce engaging reels, short videos, and social-ready styling content featuring current products.
Model and demonstrate outfit combinations, trend interpretations, and seasonal edits.
Keep content aligned with brand aesthetic and current fashion trends.
Cross-Functional Collaboration
Partner with Marketing on campaign styling, content calendars, and storytelling.
Work with Designers to understand design intent and translate it into wearable, sellable styling narratives.
Collaborate with Merchandising to align styling with in-store product placement, bestsellers, and inventory priorities.
Provide floor-level feedback to merchandising and design on what customers respond to.
Conversion Focus
Identify styling opportunities that increase basket size and conversion rates.
Support visual merchandising with mannequin and display styling that drives purchase intent.
Track which styling tips and content translate into sales, and refine the approach accordingly.
Experience:
- 4 to 7 Years
Education:
PG/Masters' in Fashion Management
Skills & Knowledge:
- • Background in fashion styling, personal styling, retail, or a related field.
• Should have sound knowledge of AI tools & technology.
• Strong knowledge of current trends, fabrics, silhouettes, and how to style for a diverse customer base.
• Comfortable on camera and skilled at creating short-form video content
• Excellent communication and teaching skills — able to make styling simple and repeatable for non-experts.
• Collaborative mindset with experience working across marketing, design, and merchandising.
• Commercial awareness: understands that great styling should also sell.
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