Job Description & How to Apply Below
User Acquisition Specialist (Mobile Apps)
Location:
Gurugram – Full-time
We're looking for a User Acquisition Specialist to grow our mobile apps and drive high-quality installs and in-app actions. You'll manage performance campaigns across channels and optimize for ROAS, CPI, and LTV.
Responsibilities:
Run and optimize UA campaigns on Google UAC, Meta , and other channels (Tik Tok, ASA, OEMs, networks).
Work with MMPs (Apps Flyer / Adjust / Singular / Tenjin) and/or Firebase/GA4 for tracking and attribution.
Analyze campaign data, cohorts, and funnels to improve performance.
Test creatives, audiences, and store assets to boost conversion rates.
Own budgets, pacing, and performance targets.
Requirements:
2 in mobile app user acquisition/performance marketing.
Hands-on experience with Google UAC & Meta Ads (must).
Strong understanding of CPI, CPA, ROAS, LTV, retention .
Comfortable with Excel/Sheets and data-driven decisions.
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