ATL, Digital Marketing; Paid Media

Position: ATL, Digital Marketing (Paid Media)
Overview
Cvent is a leading meetings, events, and hospitality technology provider with more than 5,000+ employees and 24,000+ customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive even marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business.

Our technology brings millions of people together at events around the world. In short, we're transforming the meetings and events industry through innovative technology that powers the human connection.
Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections.

AI at Cvent:
Leading the Future
Are you ready to shape the future of work at the intersection of human expertise and AI innovation At Cvent, we're committed to continuous learning and adaptation—AI isn't just a tool for us, it's part of our DNA. We're looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you'll thrive here.

Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.
Throughout our interview process, you'll have the chance to demonstrate how you use AI to learn, iterate, and amplify your impact. If you're excited to be part of a team that's leading the way in AI-powered collaboration, we'd love to meet you.

About the role
Cvent, Inc. is seeking a Digital Marketing Assistant Team Lead – Paid Media to join our growing Digital Marketing team based in India.
This role will be responsible for strategizing, launching, optimizing, and scaling paid media campaigns across multiple product lines and regions. The ideal candidate will bring strong hands-on experience across paid search, paid social, display, retargeting, video, and ABM-oriented paid programs, with a focus on driving qualified demand, pipeline, and attributable revenue. The ideal candidate will have 4 - 6 years of experience in managing PPC efforts across multiple advertising platforms and a background in B2B lead generation.
This person should be highly organized, analytically strong, comfortable operating in a fast-paced global environment, and excited to use AI-enabled tools and automation to improve campaign execution, reporting, and performance insights.

What you will be Doing:

Campaign Strategy, Execution & Optimization

• Launch, optimize, and manage paid search campaigns across Google Ads, Bing Ads, and other relevant platforms to achieve top-of-funnel, down-funnel, conversion, and ROAS KPIs.

• Develop and execute paid social campaigns across platforms such as Linked In, Facebook, Instagram, and other relevant paid media channels.

• Build and optimize display, retargeting, video, content syndication, and ABM-focused campaigns aligned to business goals.

• Support audience strategy and segmentation across product lines, funnel stages, personas, and target accounts.

• Manage campaign pacing, budgets, delivery, and performance across multiple regions and product lines simultaneously.

• Identify optimization opportunities across audience targeting, bidding strategy, ad copy, creative, placements, offer strategy, and landing pages.

Campaign Quality, Tracking & Launch Readiness

• Own campaign QA and launch readiness processes to ensure campaigns go live accurately and on time.

• Validate campaign setup across ad platforms, including naming conventions, UTM consistency, audience setup, creative mapping, lead gen forms, and conversion tracking.

• Monitor and troubleshoot discrepancies across advertising platforms, analytics tools, CRM systems, and downstream measurement platforms.

• Help maintain high standards for campaign hygiene, documentation, workflow…