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SEO Specialist

Job in 242221, Gurugram, Uttar Pradesh, India
Listing for: blanchard research and training india
Full Time position
Listed on 2026-06-01
Job specializations:
  • IT/Tech
    SEO, Digital Marketing
Job Description & How to Apply Below
About Us

BYLD Group is committed to making a difference to people and their organizations through its decades of excellence in business solutions, diverse corporate exposure, and skilled workforce. Our clients across various industries believe us in managing, developing, and aligning their corporate needs with their organizational goals and objectives.

Founded in the year 1998, BYLD is the largest group in the South Asian region, offering technology-enabled HR and business productivity solutions. We have served 5,00,000+ individuals, worked with more than 50% of the Fortune 500 and over 60% of the Business World top 1000 companies.

Please read about us –

Designation -  SEO Specialist

Experience - 4-5  years

Location -  Gurgaon, Haryana

Job Summary

We are looking for an experienced SEO Manager to lead and scale our organic search strategy across traditional search engines and AI-powered discovery platforms. This is not a traditional SEO role. The search landscape has fundamentally shifted, and we need someone who understands that visibility now means being found, cited, and recommended by both Google and AI systems like ChatGPT, Perplexity, and Gemini.

The ideal candidate will drive organic traffic, keyword rankings, and AI search visibility while building a modern SEO engine that spans technical optimization, content strategy, generative engine optimization, and agentic discoverability.

Key Responsibilities

SEO Strategy and Execution

Develop and execute data-driven SEO strategies to grow qualified organic traffic and leads across all search surfaces.
Build content clusters and topical authority strategies to strengthen search visibility and E-E-A-T signals.
Conduct continuous keyword research, search intent analysis, and competitor benchmarking.
Optimize content structure, metadata, internal linking, headings, and schema markup.

AI Search Optimization (GEO, AEO, and Agentic SEO)

Implement Generative Engine Optimization (GEO) to improve brand visibility in AI-generated search responses across platforms like Google AI Overviews, ChatGPT, Perplexity, and Gemini.
Implement Answer Engine Optimization (AEO) to capture featured snippets, voice search, and zero-click results.
Optimize for AI agent discoverability (Agentic SEO / AAIO) by ensuring content, data, and site structure are machine-readable, API-compatible, and parseable by autonomous AI crawlers.
Implement and maintain llms.txt, structured metadata, and semantic markup to maximize LLM citation probability.

Search Everywhere Optimization

Build brand visibility beyond Google across AI engines, You Tube, Reddit, industry forums, and other discovery surfaces relevant to B2B audiences.
Monitor and optimize for how our brand appears in AI-generated citations and recommendations.

Technical SEO

Maintain strong technical SEO hygiene including crawlability, indexation, redirects, canonical best practices, and Core Web Vitals.
Collaborate with developers to implement structured data (FAQ, Article, Product, How To schema) and ensure site architecture supports both search engines and AI systems.
Ensure compliance with privacy-first SEO practices (first-party data strategies, cookie-less tracking alignment).

Analytics, Reporting, and AI Visibility Metrics

Track traditional SEO metrics: keyword rankings, organic traffic, CTR, and conversion performance.
Track AI visibility metrics: brand citations in AI platforms, AI Overview inclusions, and LLM recommendation frequency.
Build weekly and monthly SEO performance reports with actionable insights using GA4, GSC, and AI visibility tools.

Cross-functional Collaboration

Work with product, content, sales enablement, and marketing teams to align SEO strategy with business goals.
Partner with thought leadership and content teams to build authoritative, citable content that strengthens E-E-A-T and AI citation signals.
Manage high-quality link building and digital authority strategies including third-party citations, reviews, and community presence.

Required Skills & Experience

4-5 years of SEO experience with proven organic growth results in B2B or SaaS environments.
Strong expertise in technical SEO, on-page optimization, and link building.
Worki…
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