Digital Marketing Executive - SEO​/Content

About Tussle Digital

Tussle Digital builds modern digital products for global clients—shipping reliable web and mobile experiences with strong fundamentals, clean execution, and a focus on measurable outcomes.

Role Overview

We're looking for a Digital Marketing Executive (SEO/Content) with 2–5 years of experience to help grow organic visibility and create content that drives qualified traffic and conversions. This role is hands-on and execution-focused: you'll own SEO fundamentals, build content plans, write and optimize pages, and report performance clearly. We hire for attitude—adaptable, consistent, persistent, and coachable people thrive here.

What You'll Work On

Plan and execute on-page SEO improvements across key pages (titles, meta, headings, internal linking, schema basics)

Conduct keyword research and map keywords to pages based on intent, funnel stage, and business goals

Create and optimize content: landing pages, blog posts, case studies, and supporting SEO assets

Build and maintain a content calendar aligned with SEO opportunities and product/service priorities

Collaborate with design/dev teams to ensure SEO best practices are implemented (site structure, redirects, indexation basics, page performance inputs)

Support basic off-page SEO initiatives (content distribution, link-worthy assets, outreach coordination where needed)

Contribute to email marketing content (newsletters, nurture sequences, announcements) when required

Support paid search and social media with copy/content variations and landing page alignment (as needed)

Track performance and create clear reports on rankings, traffic, engagement, and conversions with actionable insights

Required Skills

2–5 years of experience in SEO and content marketing (agency or in-house)

Strong writing and editing skills with an ability to adapt tone for different audiences

Solid understanding of SEO fundamentals: keyword research, on-page SEO, internal linking, and content optimization

Comfortable working with reporting and performance tracking (traffic, rankings, CTR, conversions)

Working knowledge of email marketing basics (copy, segmentation concepts, campaign hygiene)

Exposure to paid search and social media workflows (enough to collaborate and align messaging)

Strong execution habits: ownership, consistency, and attention to detail

Nice to Have (Highly Valued)

Experience with SEO tools (e.g., Google Search Console, Google Analytics, Ahrefs/Semrush, Screaming Frog or similar)

Basic understanding of technical SEO concepts (crawl/indexation, canonicalization, redirects, sitemap/robots basics)

Experience optimizing content for conversion (CTAs, landing page structure, messaging clarity)

Comfortable collaborating with developers/designers and working from briefs or PRDs

Experience building content briefs and editorial guidelines for repeatable quality

What Success Looks Like

You consistently ship high-quality SEO content and optimizations on schedule

Organic traffic and qualified leads improve through focused keyword targeting and better page performance

Content is well-structured, accurate, and aligned with search intent—not just written to rank

Reporting is clear, honest, and actionable (what happened, why it happened, what we do next)

You take feedback well, iterate quickly, and steadily raise the quality bar

Work Setup

Location:

Gurgaon, India

Experience:

2–5 years

Focus: SEO and Content (with support across email, paid search, and social media as needed)