Digital Marketing Lead - Oral Health

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Job Purpose

The Digital Marketing Lead – Oral Health is responsible for leading categorylevel digital marketing strategy and thinking for Oral Health Care, ensuring digital is a primary growth driver across brand building, performance marketing, partnerships, and digital commerce inputs.

In a world where digital media represents a materially higher share of total media investment and consumer influence is increasingly shaped by creators, communities, and platforms, the role ensures Haleon's OHC brands win through relevance, effectiveness, and integration, rather than scale alone.

Key Accountabilities

Category Led Digital Strategy
Own the endtoend digital marketing strategy for the OHC category, aligned to growth, penetration, and premiumisation objectives.
Steward a digital first mindset, ensuring digital is embedded early into:
Brand strategy
Annual operating plans
Innovation and relaunch GTM strategies
Act as the single point of digital strategic leadership for OHC in the ISC OU.
Brand, Media & Performance Leadership
Lead fullfunnel digital marketing thinking, spanning:
Brand storytelling and content ecosystems
Performance marketing and demand generation
Dataled optimisation and learning frameworks
ensure strong governance, ROI discipline, and prioritisation across platforms and channels.
Continuously refine the digital media mix in response to evolving consumer behaviour, platform dynamics, and rising acquisition costs.
Influencers, Partnerships & New Age Demand Levers
Lead the strategic use of influencers, creators, and partnerships as core growth levers for OHC brands.
Move influencer marketing beyond tactical reach metrics to:
Build trust, advocacy, and cultural relevance
Drive consideration and conversion in key cohorts
Shape longterm creator and partnership strategies, in line with industry shifts toward decentralised, communityled brand building observed across leading FMCG players.
Ensure influencer and partnership choices are consistent with brand values, scienceled credibility, and premium positioning of OHC.
Digital Commerce & Ecommerce Partnership
Lead categorylevel digital commerce thinking for OHC in close partnership with the Ecommerce Sales Channel team.
Provide strategic inputs into:
Digital commerce direction
Product, Pricing, and Assortment (PPA) principles for online channels
Digitalfirst and omnichannel launch planning
Partner with Ecommerce teams ensuring sharper brand and proposition inputs.
Governance, Capability & Ways of Working
Set clear digital standards and playbooks for OHC across ISC markets.
Build digital capability within brand teams, particularly in:
Platform thinking
Influencer effectiveness
Performance and measurement rigor
Simplify decision making by providing clear digital direction, reducing fragmentation across brands, agencies, and platforms.

Key Success Measures

Improvement in quality and effectiveness of digital plans and outcomes for OHC
Stronger ROI and learning velocity from digital and influencer investments
High quality collaboration with Ecommerce Sales Channel teams

Why you

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

12+ Years of total experience with strong expertise in Digital Marketing
Experience in working with matrix/fast growth organizations and ability…