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Job Description & How to Apply Below
This role exists to define and own the product narrative that drives adoption, revenue, and differentiation. The Product Marketing Manager ensures that Super Procure's products are positioned clearly for the right ICPs, with messaging that translates features into business value.
By leading go-to-market (GTM) strategy, competitive positioning, and sales enablement, this role directly impacts win rates, expansion, and long-term growth.
Key Responsibilities
Own product positioning and messaging across ICPs, industries, and buyer personas—ensuring clarity, consistency, and differentiation.
Lead GTM strategy for new features and products, partnering with Product, Sales, and Marketing to drive adoption and revenue impact.
Enable Sales and Customer Success with sharp narratives, pitch decks, battle cards, and objection-handling tools tied to real customer value.
Own competitive intelligence, translating market and competitor insights into clear win themes and positioning guidance.
Drive adoption and expansion by defining value-based use cases, success stories, and upgrade narratives for existing customers.
Partner with Digital Marketing to translate positioning into campaigns that generate high-quality demand and pipeline.
Work closely with Product teams to shape roadmap communication and ensure market feedback informs product decisions.
Measure and optimize GTM effectiveness, using data on adoption, win/loss, and customer feedback to refine messaging.
Success Metrics / KPIs
Adoption rates of newly launched features
Impact of GTM initiatives on win rates and sales cycle
Sales enablement asset usage and effectiveness
Competitive win rate in head-to-head deals
Expansion and upsell influenced by product narratives
Consistency of messaging across customer-facing channels
Stakeholder Interfaces
Product & Engineering – roadmap alignment, launch readiness, market feedback
Sales & Sales Leadership – enablement, deal support, win/loss insights
Digital Marketing – campaign messaging, demand quality
Customer Success – adoption drivers, expansion stories, customer insights
Leadership – strategic positioning, portfolio narrative
Ideal Candidate Profile
Experience
8 to 9 years in Product Marketing or GTM roles
Strong experience in B2B SaaS, preferably enterprise or vertical SaaS
Must-Have Skills
Proven expertise in product positioning, messaging, and GTM execution
Strong understanding of buyer personas, ICP segmentation, and value selling
Ability to translate complex products into simple, compelling narratives
Experience supporting Sales in competitive, high-consideration deals
Comfort working cross-functionally with Product, Sales, and Marketing
Good-to-Have Skills
Experience in logistics, supply chain, or transportation tech
Experience with AI/tech-heavy products and innovation-led GTMs
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