Senior Manager-Performance Marketing

Experience:

8-15 years

Location:

Gurugram

About Cuemath
Cuemath is the world's highest-rated math learning platform, trusted by 10,000+ families across the US. We make students Math Fit through personalized 1:1 live learning focused on deep understanding, problem-solving, and real-world application.

Role Overview
We're looking for a data-driven Performance Marketing professional to scale customer acquisition across global markets. You'll own campaign execution, optimization, and growth
across paid digital channels while working closely with creative, product, and analytics teams.

Key Responsibilities

● Plan, execute, and optimize performance campaigns across Google Ads, Meta Ads, and other paid channels.

● Manage lead-gen, app install, and conversion-focused campaigns across multiple geographies.

● Track and improve CPL, CAC, ROAS, and funnel conversion rates.

● Conduct A/B tests across Creatives, Hooks, Videos, ad formats, landing pages and audience targeting to consistently improve CTRs, CVRs, and CPLs.

● Create and maintain daily, weekly, and monthly performance reports aligned with business targets.

● Analyze campaign performance using GA, platform dashboards, and internal tools.

● Own budget pacing, scaling decisions, and performance reporting.

● Identify new audience segments, targeting strategies, and growth opportunities.

● Coordinate with CRM, sales, and analytics teams to improve lead quality and outcomes.

● Drive competitive analysis to refine messaging and strengthen positioning in the K-12 EdTech space.

Required Skills & Experience

● 8-15 years of hands-on experience in Performance Marketing / Growth Marketing

● Managed a monthly ad budget of ₹1 Crore

● Strong experience with Google Ads & Meta Ads

● Proven track record in lead generation or app campaigns

● Solid understanding of funnels, attribution, and performance metrics

● Strong analytical skills with a data-first mindset

● Ability to work in fast-paced, high-ownership environments.

Good to Have

● Experience with Snapchat Ads & Tiktok Ads

● Exposure to international markets (India ,US, MEA,UK, Australia, APAC)

● Familiarity with marketing automation or CRM tools

● Experience in edtech, consumer tech, or subscription-based businesses

What We Offer

● High-ownership role with direct impact on business growth

● Opportunity to work on global markets.

● Fast-paced learning environment with strong mentorship.

● Competitive compensation and growth opportunities.