B2B AI Augmented Content Development Specialist - Logistics and Supply Chain

About the role
We're hiring a Content Development Specialist who knows logistics inside-out and operates a modern, AI-augmented content stack. You'll own the words behind our brand — across web, campaigns, sales enablement, and thought leadership — and you'll ship faster and sharper because you've made AI tools a real part of your craft, not a novelty.
This isn't a  writer who uses ChatGPT sometimes  role. We expect you to think in workflows: research with AI, draft with AI, edit human-first, and measure what landed.
What you'll do
Develop content  across the full B2B logistics funnel — website pages, long-form blogs, case studies, whitepapers, lifecycle email, social, sales decks, RFP responses, and exec thought leadership.
Build and run AI-assisted content workflows  (research → outline → draft → fact-check → polish → SEO → publish) that compress turnaround without compromising voice or accuracy.
Translate complex logistics concepts  — multimodal freight, WMS, last-mile, cross-border, 3PL economics, demand forecasting — into content a CXO, an ops leader, or an SMB shipper can each use.
Own SEO  and GEO end-to-end: keyword research, topical clusters, on-page optimization, internal linking, and content refreshes informed by GSC and ranking data.
Run market and competitor research  using a mix of human judgment and AI research tools; surface insights, not just summaries.
Partner with sales, ops, and product  to convert subject-matter expertise into publishable narratives — interviews, ghostwriting, briefings.
Maintain brand voice, tone, and quality standards  across human-written and AI-assisted output.
Manage the content calendar,  briefs, approvals, and on-time delivery in a modern PM stack.
Support employer branding  and internal communications.

What you bring
Domain
Demonstrated B2B content experience in logistics, supply chain, freight, warehousing, transportation, or e-commerce fulfillment
Working fluency in industry vocabulary, KPIs, and operating realities (not just buzzwords)
Craft
Strong long-form and short-form writing — equal comfort with a 2,000-word white paper and a 6-line Linked In post
Sharp editorial judgment: what to keep human, what to delegate to AI, what to cut
Technical accuracy and marketing instinct in the same draft
AI fluency (required, not optional)
Hands-on  with leading LLM assistants — Claude, ChatGPT, Gemini, or Copilot — for research, drafting, summarization, repurposing, and editing
Prompt design skills:  you can write reusable prompts and small  prompt chains,  not just one-off questions
Working knowledge  of AI content platforms — Jasper, Copy.ai, Writesonic, or equivalent — and SEO-AI tools like Surfer SEO, Clearscope, Frase, or Market Muse
Comfortable  with multimodal generation tools — Midjourney, DALL
· E, Adobe Firefly for visuals;
Eleven Labs, Descript, or Hey Gen for audio/video repurposing
Aware of AI's failure modes  — hallucination, generic phrasing, brand-voice drift — and have a personal QA process to catch them
Bonus:  experience building AI agent workflows (Zapier AI, Make, n8n, or custom GPTs / Claude Projects) to automate content ops
Modern content tech stack
CMS / web —  Word Press, Webflow, Contentful, Hub Spot CMS, or Sanity
SEO and analytics —  Ahrefs or SEMrush, Google Search Console, GA4
Marketing automation —  Hub Spot, Apollo, Clay
Workflow and collaboration —  Notion, Asana, Click Up, Trello, Slack
Design adjacency —  Figma, Canva, Loom — enough to brief designers fluently and produce simple assets yourself
Version-control comfort  with Google Docs / Microsoft 365 review workflows
Ways of working
Strong stakeholder management — SMEs, sales, ops, leadership
Research depth and intellectual honesty
Self-direction; you can manage a calendar without being chased
Nice to have
Bachelor's degree in Mass Communication, Journalism, Marketing, English, or a related field
MBA / PGDM in Marketing
Prior B2B logistics content portfolio
Familiarity with conversion copywriting frameworks (PAS, AIDA, JTBD)

Experience with structured data / schema markup for SEO
Hands-on experience training brand-voice prompt libraries or fine-tuning prompts on company corpus