Performance Marketing Manager

About Ai Sensy

AiSensy is a Whats App based Marketing & Engagement platform helping businesses like Adani, Delhi Transport Corporation, Yakult, Godrej, Aditya Birla Hindalco., Wipro, Asian Paints, India Today Group Skullcandy, Vivo, Physicswallah, Cosco grow their revenues via Whats App.

Enabling 210,000+ Businesses with Whats App Engagement & Marketing
800 Crores + Whats App Messages done between Businesses and Users via AiSensy per year
Working with top brands like Delhi Transport Corporation, Vivo, Physicswallah & more
High Impact as Businesses drive 25-80% Revenues using AiSensy Platform
Mission-Driven and Growth Stage Startup backed by Marsshot.vc, Bluelotus.vc & 50+ Angel Investors.

Role Overview
We are looking for a  Performance Marketing Executive  who thrives in a fast-paced environment and is obsessed with ROI. You will play a key role in planning, executing, and optimizing performance-driven campaigns across Google, Facebook, Linked In, and other platforms. Your work will directly impact our lead generation, customer acquisition, and revenue growth efforts.
This is a highly analytical, execution-heavy role suited for marketers who love data, experimentation, and crafting conversion-focused user journeys.

Key Responsibilities

Campaign Strategy & Execution
Plan, launch, and manage performance marketing campaigns across  Google Ads, Meta (Facebook/Instagram), Linked In , and other digital channels.
Own the end-to-end performance of campaigns — from  strategy to optimization , with a strong focus on  ROI and KPIs .

Channel Management & Optimization
Set up and continuously optimize paid ads including  audience targeting, keyword planning, ad copywriting , A/B testing, and creative experimentation.
Utilize a combination of  SEO/SEM, email marketing, display ads, and social media  to drive quality traffic and conversions.

Funnel & Landing Page Optimization
Build and manage full-funnel marketing journeys — from first click to conversion.
Design, test, and iterate high-converting landing pages using  no-code tools  like  Unbounce, Webflow, and Swipe Pages .

Analytics & Reporting
Analyze campaign performance using tools like  Google Analytics, Hotjar, and CRO platforms  to derive actionable insights.
Generate weekly/monthly reports and performance dashboards to track CAC, CTR, CPL, and conversion rates.

Cross-Functional Collaboration
Work closely with  design, content, product, and external agencies  to develop and execute integrated marketing campaigns.
Share market and audience insights to enhance creative and product messaging.

Trend Spotting & Innovation
Stay up-to-date with the latest  performance marketing trends, platform updates, algorithm changes , and tools to keep campaigns ahead of the curve.

Key

Qualifications & Skills

Experience:

4+ years of hands-on experience managing paid campaigns across  Google Ads, Facebook Ads, and Linked In .
Budget Management:  Proven track record of running campaigns with budgets of ₹1 Lakh+ per month.
Copywriting:  Strong command over ad copywriting and messaging that converts.
Landing Page Expertise:  Minimum 2 years of experience building and optimizing landing pages via  no-code tools  like  Unbounce, Webflow, or Swipe Pages .
SEO/SEM & Display:  Working knowledge of  email marketing, SEO strategies, and display advertising .
Analytics:  Strong analytical mindset with proficiency in  Google Analytics ,  Hotjar , and  conversion tracking tools .
Testing:  

Experience with  A/B testing, multivariate testing , and  funnel optimization .
Customer Journey:  Deep understanding of digital buyer journeys, attribution, and conversion psychology.

What We Offer

A high-impact role in a  fast-growing, venture-backed SaaS startup .
Ownership of multi-channel performance marketing efforts.
Competitive compensation + performance-based bonuses.
A culture that encourages creativity, data-driven decision making, and fast execution.
Learning opportunities and direct exposure to marketing strategies that scale across 50,000+ businesses.

If you're performance-obsessed, data-driven, and passionate about scaling campaigns that deliver measurable business impact — we'd love to hear from you.