Job Description & How to Apply Below
Key Responsibilities
Segment CDP Assessment & Audit
- Review the current Twilio Segment implementation.
- Evaluate tracking plans, event taxonomy, identity resolution, and data quality.
- Identify completed work, existing gaps, and pending deliverables.
- Recommend optimization opportunities and implementation best practices.
Architecture & Data Strategy
- Design scalable customer data architectures.
- Define governance frameworks and data standards.
- Provide recommendations around event schemas and identity management.
- Ensure data consistency and compliance.
Integrations & Platform Enablement
- Assess and optimize integrations with:
- Snowflake
- Big Query
- Amazon Redshift
- Salesforce CRM
- Hub Spot
- Braze
- Marketo
- Iterable
- Support data activation and audience management use cases.
- Recommend strategies for customer journey orchestration and personalization.
Advisory & Stakeholder Management
- Participate in discovery calls, workshops, and architecture discussions.
- Engage confidently with senior leadership and business stakeholders.
- Present technical findings and strategic recommendations.
- Provide implementation guidance and roadmap suggestions.
Optimization & Best Practices
- Conduct Segment migrations and implementation reviews.
- Improve customer data quality and governance.
- Drive platform adoption and operational efficiency.
- Define scalable customer data frameworks for enterprise environments.
Required Skills
Must Have
- 8+ years of experience in Customer Data Platforms and Marketing Technology.
- Strong expertise with Twilio Segment (Segment CDP).
- Experience performing Segment audits, implementations, migrations, and optimization engagements.
Hands-on experience with:
- Snowflake
- Big Query
- Amazon Redshift
- Salesforce CRM
- Hub Spot
- Braze / Marketo / Iterable
- Strong understanding of:
- Identity Resolution
- Event Taxonomy
- Tracking Plans
- Data Governance
- Customer Data Architecture
- Audience Building
- Data Activation
- Experience with enterprise-scale SaaS or Fin Tech clients.
- Excellent communication and presentation skills.
- Ability to lead client-facing workshops and executive discussions.
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