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Job Description & How to Apply Below
Experience:
4–5+ years
Type: Full-time
Background: Agency experience required
Job Summary
We're looking for an Off-Page SEO Specialist who lives and breathes link building and off-site authority. You'll own the entire off-page function — from strategy to execution — driving domain authority, referral traffic, and organic rankings across client/brand portfolios. This is a strictly off-page focused role; on-page and technical SEO knowledge is a strong plus, but not the core mandate.
Key Responsibilities
Design and execute end-to-end off-page SEO strategies aligned with ranking and traffic goals.
Build high-quality, relevant backlinks through guest posting, digital PR, HARO, broken link building, resource-page outreach, and niche edits.
Manage and scale outreach campaigns — prospecting, email outreach, relationship building, and negotiation with publishers and link partners.
Conduct backlink audits, identify and disavow toxic links, and monitor link velocity and anchor-text health.
Run competitor backlink gap analysis to uncover new link opportunities.
Track, measure, and report on off-page KPIs (DA/DR, referring domains, link quality, referral traffic).
Stay current with Google algorithm updates and adapt link-building practices to remain white-hat and penalty-safe.
Required Skills & Experience
4–5+ years of hands-on off-page SEO / link-building experience.
Proven agency background managing multiple clients/campaigns simultaneously.
Deep expertise in off-page strategy: digital PR, guest posting, outreach, link prospecting, and anchor-text optimization.
Proficiency with tools like Ahrefs, SEMrush, Moz, Majestic, Buzz Stream/Pitchbox, and Google Search Console.
Strong outreach, communication, and negotiation skills.
Solid grasp of white-hat practices and Google's link-related guidelines.
Good to Have (Plus Points)
Working knowledge of on-page SEO (content optimization, meta, internal linking).
Familiarity with technical SEO (site audits, crawlability, page speed, schema).
Experience with content-led link acquisition and data-driven PR campaigns.
KPIs
Quality referring domains acquired per month
DA/DR growth
Referral and organic traffic from link efforts
Healthy, penalty-free backlink profile
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