SEO Operations

Job Purpose:

The Assistant Manager - SEO Operations will be responsible for driving the brand’s organic

discoverability, search visibility, and search-led growth across both traditional search ecosystems and emerging AI-powered answer and discovery platforms. The role will own and support initiatives across Search Engine Optimization (SEO), Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO) to ensure the brand is easy to find, easy to understand, easy to retrieve, and easy to trust across modern search and answer journeys.

This role will work across technical SEO, on-page and semantic optimization, content discoverability, answer-surface readiness, structured search visibility, and performance monitoring to strengthen the brand’s presence across high-intent user journeys.

Position Overview:

Location:

Gurugram

Position Title:

Assistant Manager - SEO Operations

Reports to:

Manager

Function:
Brand - Digital Marketing

What you’ll do:

SEO Strategy & Organic Growth Management:

- Support the planning and execution of the brand’s SEO roadmap aligned to business priorities, product launches, campaigns, and organic growth opportunities.
- Identify opportunities to improve organic visibility, traffic quality, and discoverability across branded, non-branded, category, informational, and transactional search journeys.
- Drive SEO initiatives across priority website sections, business pages, campaign pages, and high-intent user journeys.
- Ensure SEO efforts are aligned with broader brand, business, and performance objectives.

Technical SEO Operations:

- Monitor and manage the overall technical SEO health of the website ecosystem.
- Identify and coordinate resolution of issues related to:
- crawlability
- indexation
- redirects
- canonicals
- broken pages / 4xx / 5xx errors
- XML sitemaps
- robots directives
- duplicate content
- internal linking
- site architecture
- JavaScript rendering limitations
- Core Web Vitals / page experience
- Work closely with internal teams and external partners to ensure SEO requirements are implemented accurately and within timelines.
- Support SEO readiness for new page launches, template rollouts, website changes, and migration-related activities.

On-Page SEO & Content Optimization:

- Support optimization of website pages to improve search relevance, content discoverability, and search intent alignment.
- Drive on-page SEO improvements across:
- metadata
- headers
- content structure
- keyword targeting
- internal links
- page hierarchy
- semantic relevance
- Work with content, product, and marketing teams to ensure pages are optimized for both users and search engines.
- Identify opportunities to improve performance of priority pages including product/model pages, category pages, FAQs, blogs, comparison pages, and campaign pages.

GEO (Generative Engine Optimization) &AEO (Answer Engine Optimization):

- Support initiatives to improve the brand’s visibility across AI-powered search, generative answer environments, and answer-led discovery surfaces.
- Identify opportunities to make owned content more retrievable, answer-friendly, citation-worthy, and machine-readable.
- Contribute to improving the brand’s presence across AI-generated responses, answer surfaces, zero-click environments, and question-led search journeys.
- Work on content and structural enhancements that improve answer extraction, factual clarity, and discoverability in emerging search ecosystems.

Content Discoverability & Semantic Search Readiness:

- Support development of content recommendations that improve semantic relevance, search

coverage, and topic depth.

- Help strengthen the website’s ability to rank and surface for relevant intent-led, informational, and consideration-stage search queries.
- Ensure content assets are structured in a way that supports both traditional search performance and AI-answer retrieval.
- Work with relevant stakeholders to improve discoverability of FAQs, feature pages, support content, and informational assets.

Structured Discoverability & Entity Readiness:

- Support implementation and improvement of structured discoverability elements that help search engines and AI systems better understand brand,…