Job Description & How to Apply Below
Overall owner of demand planning process :
Manages the demand forecasting, starting from getting forecast-tool output, collaborating with regional sales team through the Zonal Demand Planner
Own National Volume forecast (Primary and Secondary) for the Monthly Forecasting process as well as long term Volume Forecast (PRI and Operating Segment) for the RF process (18m rolling)
Act as custodian of the monthly/ quarterly volume market share targets closed during the RF cycles
Improves forecasting process efficacy (primary forecast accuracy, fidelity and bias) while also driving Volume to Value forecasting by driving right market-brand salience
Drive the S&OP process for sales Highlighting State/ brand wise performance, gap vs Budget for Volume and NS, identifying monthly risks/ opportunities along with sales and providing timely communication to Supply Chain via weekly S&OE
Identify risks during and plan mitigation within the function by recognizing opportunities basis run-rate, market share, statistical forecast and inventory levels
KEY RESPONSIBILITIES
Using and maintaining 'Demand Forecasting Tool'
Cleaning and building-up historical database
Anchoring 'Demand Planning' cyc le – Generates central forecast;
Analyzes and validates forecasts and identifies exceptions
Review historical sales trends, research demand drivers, prepare forecast data, develop statistical forecast models, and evaluate forecast results
Analyze to reconcile variances and refine the forecast to reflect updated sales and marketing assumptions. Provide inputs /analytic to sales team to improve forecast accuracy in the short to medium term.
Collaborate with sales, marketing, and planning to understand demand forecast drivers and accurate information is used for demand forecasts
Centrall y representing Sales te am with supply chain function
Driving consensus foreca st by collaborative process with Sales, Marketing function
Leading initiatives t o improve forecast accuracy
Manages weekly demand revie w:
Works with cross functional teams and managing statistical forecast exceptions on a weekly basis
Driving regional engagement in market intelligence and integrating into strategies for long term and short-term demand plans
Coordinating with Zonal Demand Planners and reviewing causal factors information
Supporting management with risk assessments and mitigation activities
Ensuring generation of reports related to demand forecasting
Support implementation of demand planning tool to automate and strengthen demand planning process
Provide support to zonal team in Annual business planning process
KEY INTERFACE
INTERNAL
Zonal Heads
Region Heads
Supply Chain team
Head – Market Strategy
EXTERNAL
Forecasting
IT tool
KEY PERFORMANCE INDEX
Customer range availability
Secondary (depletion) forecast accuracy
Primary forecast accuracy
Primary forecast bias
Primary forecast fidelity
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