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Job Description & How to Apply Below
Consumer Insights (AI-First)
About Urban Compan y
Urban Company is a technology platform offering customers a variety of services tomers use our platform to book services such as beauty treatments, haircuts, massage therapy, cleaning, plumbing, carpentry, appliance repair, painting etc., all delivered in the comfort of their home and at a time of their choosing. We promise our customers a high-quality, standardized and reliable service experience. To fulfill this promise, we work closely with our hand-picked service partners, enabling them with technology, training, products, tools, financing, insurance, and brand, helping them succeed and deliver on this promise.
Urban Company started out as Urban Clap in Nov 2014, when its founders, Abhiraj, Raghav and Varun realized that the home services industry was predominantly unorganized, fragmented and offline. Customers found it difficult to avail quality services in a convenient manner, and service professionals were struggling to make ends meet, having to rely upon several middlemen, contractors, and local aggregators. The founders felt that the industry was ripe for disruption, and launched Urban Company, with three key principles in mind
- Customer love:
Build a platform that offers truly delightful and differentiated services
Partner empowerment:
Build a deep, full-stack partnership with service partners, helping improve their earnings and overall livelihood
Technology first:
Bring innovation and technology to an age-old industry.
About the Role
Urban Company is at the scale where every category decision - a pricing change, a new SKU or a change to the consumer journey moves meaningful NTV. Sharp research is our muscle that sets those decisions up for success. And the industry itself is being rewritten: consumer studies that took weeks now take days with AI moderators and synthesis; pricing studies that needed 400 CATI interviews can be run end-to-end with AI calling.
We are looking for a Manager/Senior Manager - Research who can do two things at o nce . One, run the research engine across category research as an independent opera tor. Two, reimagine how that engine works in an AI-first world - building the tooling, ops automation and operating model that lets a lean research function punch far above its weight.
This is a solo IC role today. There is no layer between you and agencies or the category & business leaders. You will own and scale the practice.
What you'll own
Consumer research :
Usage & attitude studies, customer journey mapping, agile qual + quant studies that inform real-time service, ops and category decisions across UC's range of services & produts (Insta Help, Native, Beauty, Cleaning, AC, Revamp and more)
Brand & funnel res earch:
Brand health tracking, funnel drop-off insights. The go-to research partner for brand and marketing
Category & market res earch:
Market/occasion sizing, competitive intelligence, pricing studies, new SKU/category validation. The person category leaders pull in when they need an evidence base for a bet.
UC's AI-first research pra ctice:
Build the infrastructure, tooling and ways of working that let UC operate research at 5x the speed and scale of an industry-standard setup.
AI-led primary research : qual + quant consumer insights via AI moderation (already in practice), pricing studies via AI calling + synthesis
Research ops automa tion: auto-generated discussion guides from study objectives, automated data cleaning and quality flags, sample size recommendations driven by hypothesis/objectives/answers needed.
Internal AI to oling:
Custom GPTs / agentic workflows that synthesize multiple data inputs (e.g. consumer support tickets, NPS data, app/playstore reviews) to put structured research self-service in the hands of category and brand teams.
How you'll operate
You will own the agency ecosystem end-to-end: scoping, briefing, costing, QA, insights to final business recommendations. You will sit close to marketing & business leaders, translate fuzzy questions into sharp research questions, and come back with actionable, evidence-based business recommendations, not just findings or insights.
What we're looking for
Must-haves
Expe rience: 4-8 years of research experience (consumer / brand / market) at a research agency, strategy consultancy, or in-house at a consumer or internet company. Level (Manager vs Sr Manager) will be calibrated to the candidate.
Foundationa l craft: strong in qual and quant methodologies, sample design, questionnaire design, statistical literacy. You know a leading question or a biased sample from a mile away.
Demonstrably inde pendent:
Have run multi-stakeholder research programs end-to-end with minimal oversight: owned the agency relationship, not just attended the presentation.
Comfortable presenting to senior business stak eholders and pushing back when the data says one thing and institutional intuition says another.
Genuine, hands-on enthusiasm for AI in r esearc h:
Have bui lt with AI…
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