Senior Area Retail Manager

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome.

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YOUR MISSION:

Reporting to:  Head - Retail Experience ( North )

Position Summary:

Manage Company Owned and Franchisee stores across the assigned region
Drive revenue growth and profitability by ensuring strong front-end retail execution
Build and maintain strong relationships with franchise partners to ensure alignment, profitability, and expansion
Ensure financial discipline across partner stores, including deposits and timely sales collections as per company standards
Lead store operations directly and manage Area/Cluster Managers and Store Managers for effective execution
Drive business development, including opening profitable stores and upgrading existing stores (better locations / larger formats)
Ensure all stores operate as per PUMA brand and operational standards

Key Objectives:

Business & Revenue

Drive sales growth and achievement of KPIs across all stores
Maximize store productivity and revenue from existing markets
Identify and execute business development opportunities including new stores and market expansion
Ensure effective OPEX control across stores, including rent negotiations and cost optimization to improve overall profitability
Ensure strong execution of promotions, discounts, and retail initiatives

Partner & Financial Management

Maintain strong partner/franchisee/Mall/Landlords relationships for long-term business growth
Ensure adherence to financial norms, including partner deposits and sales collection timelines
Drive partner profitability and sustainable expansion

Operations & Execution

Ensure smooth store operations across all locations
Maintain optimal manpower and recruitment of store managers in coordination with HR
Ensure inventory availability as per business requirements
Lead execution of store initiatives, VM standards, and customer experience

Performance & Market Leadership

Benchmark stores against relevant competition in sales and market positioning
Stay updated on market trends, competitor strategies, and retail innovations
Drive institutional tie-ups and local business opportunities

Team Leadership

Lead, coach, and develop store managers and Area/Cluster Managers
Provide strong on-ground leadership and performance management
Other Requirements
Willingness to travel extensively (up to 75%)
Role may require working on weekends / peak retail periods based on business needs

Key Performance Indicators :

Net Sales vs Targets
Achievement of KPI's
Like-to-Like Growth
Store Productivity (Sales per Sq. Ft.)
New Store Openings & Store Upgrades
Partner Deposits Compliance
Sales Collections / Outstanding
Customer Experience & VM Audit Scores
Stock Availability
Recruitment TAT & Vacancy %
Attrition Rate (Store Level)
Benchmarking vs Competition
OPEX Control (including rent negotiation & cost optimization)

Organizational Relationships :

Internal:

Retail Operations Team
Merchandising & Planning
Marketing & VM
Finance
Training & HR
BD& Projects
IT / Systems

External:

Franchise Partners / Business Partners
Mall Developers / Landlords
Local Market Stakeholders

YOUR TALENT:

Eligibility Criteria And Functional Competencies

Required:

Excellent communication skills.
At least 5+ years experience in sales and/or management.
Must have a bachelor's degree in business, marketing, finance or related field.
Willing to travel up to 75 percent of the time.
Strong analytical skills.
Proven track record of meeting sales target

PUMA supports over 21,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.