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Lead Retail Sales - Non ISP Retailers

Job in 242221, Gurugram, Uttar Pradesh, India
Listing for: V-Guard
Full Time position
Listed on 2026-09-24
Job specializations:
  • Retail
    Retail Sales, Merchandising
  • Sales
    Retail Sales
Job Description & How to Apply Below
Key Role

Purpose:

Drive  sell-out growth across non-ISP retail outlets  by strengthening retailer engagement, improving in-store visibility and counter advocacy, enhancing retail productivity, maximizing loyalty program effectiveness, and ensuring execution excellence through scalable retailer-focused initiatives across  V-Guard and Sunflame .

Key Responsibilities:

Drive Sell-Out Growth:  Develop and execute initiatives to increase sell-out from non-ISP retail outlets.
Retailer Engagement:  Strengthen retailer relationships through loyalty programs, retailer activations, engagement initiatives, and incentive programs.
Identify Growth Opportunities:  Analyze outlet performance to identify productivity gaps, growth opportunities, and levers for improving sales.
Retailer Activations & Campaigns:  Design and execute retailer-focused interventions, contests, seasonal campaigns, and market activations.
Visibility & Counter Conversion:  Improve product display, in-store visibility, counter advocacy, and conversion at the point of sale.
Productivity & ROI:  Track outlet productivity, program effectiveness, and ROI of retailer initiatives; use insights to optimize investments.
Regional

Collaboration:

Partner with Regional Sales teams to implement and scale successful initiatives and best practices across markets.
Competition Benchmarking:  Monitor competitor activities and benchmark retailer engagement, loyalty, activation, and incentive models.
Counter Salesman / Floor Manager Program:  Drive performance, governance, productivity, and effectiveness of Counter Salesman and Floor Manager programs.
Analytics & Dashboards:  Develop and maintain dashboards and analytics to track retailer productivity, program performance, execution, and business impact.
Execution Excellence:  Establish clear governance, performance metrics, and review mechanisms to ensure consistent execution across markets.

Eligibility &

Experience:

Graduate / Postgraduate  with  5+ years of relevant experience  in  ISP, Sell-Out Management, Retail Sales, Trade Marketing, or Channel Management .
Strong understanding of  retail execution, retailer engagement, outlet productivity, and sell-out growth .
Go-getter with a high ownership mindset  and a strong bias for action.
Demonstrated ability to  build initiatives/programs from scratch , drive them end-to-end, and scale successful models.
Strong  analytical, problem-solving, and execution capabilities .
Ability to work effectively with  Regional Sales teams and cross-functional stakeholders .
Comfortable working in a  fast-paced, entrepreneurial environment  with ambiguity and evolving priorities.
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