Marketing Manager

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Marketing Full Time Guymon, OK, US

Department:
Marketing

Division: LLC, Wholly owned by The Shawnee Tribe

Job Title:

Marketing Manager

General Definition:
Ensure planned gaming revenue is achieved through leadership and

management of sub-departments and team members within the Marketing Department. Manage the service relationship with existing and potential guests and vendors. Ensure department objectives align with the overall property objectives.

Supervision Exercised:
Marketing Department

Essential Job Functions:

Execute financial and business operating plans consistent with the overall strategic positioning of the facility through analysis of current promotional events occurring at the property and based on other marketing metrics.

Manage the planning and implementing of all marketing programs including but not limited to promotions, bussing services, player development, player’s club, and corporate accounts in conjunction with the Assistant General Manager and General Manager.

Manage Marketing budget by tracking departmental expenses and profits to ensure facility revenues are being expended in an effective and efficient manner.

Coordinate the booking of special and promotional events with the Assistant General Manager.

Coordinate all contracts and payment of services with the Accounting department and Administrative offices.

Manage all supervisors in the Marketing “sub-departments” such as Bussing, Promotions, Player Development Guest Services, Player’s Club/Player’s Analysis, and Corporate Accounts, including but not limited employees’ job functions, development, and job performance, employee scheduling, training, annual evaluations, development, and performance management.

Forecast future staffing and budgeting needs of the department based on facility revenue, income, economic trends, and potential growth in the marketplace.

Strive to improve and streamline departmental operations through the continuous assessment of procedures, work processes and program effectiveness/value.

Make recommendations for new programs and promotional activities that will stimulate and return new business.

Coordinate all applicable facility advertisement including but not limited to, newspaper, billboards, radio, and television commercials with advertising agency.

All other duties as assigned.

Minimum Qualifications:

Education:

Bachelor’s Degree in Marketing or related field

Gaming Marketing experience in lieu of education may be considered

Knowledge, Skills and Abilities:

Knowledgeable on marketing automation and CRM platforms (Pardot, Salesforce, Google Analytics, etc.) to ensure all digital marketing campaigns are trackable and set up to follow prospects from their initial engagement to opportunity

Nimble and agile team player with ability to thrive in a fast-paced environment where direction and goals can pivot quickly to meet business objectives

Avid communicator with a natural attention to detail and solutions-oriented mindset

Possesses quantitative and data-driven thinking to marketing ideation, planning and execution

Possesses a mentoring leadership style that builds strong teams

Ability to thrive in a multi-dimensional fast-paced company.

Possesses strong work ethic and energetic style; a self-starter who sets the example and creates an environment of high expectations

Sharp and flexible intellect with a demonstrated track record of creative problem solving

Ability to use modern technology to communicate

Ability to work a flexible and irregular schedule including weekends, evenings and holidays

Ability to enter a smoke filled environment as needed

Training and

Experience:

Minimum of five (5) years of directly applicable marketing management and leadership experience

Two (2) years’ experience creating a marketing campaign, marketing strategy, and marketing plan

Professional marketing background with significant brand management experience.

Experience with traditional, social & digital media as well as public relations

Licenses/Certifications/Other:

Must be able to pass a background check and receive/maintain a license or permit from the Shawnee Tribe Gaming Commission

Must be able to complete pre-employment drug test with a negative result