Marketing & Business Development Analyst; Legal Industry

Overview

Marketing & Business Development Analyst (Legal Industry) – Hackensack – Hybrid onsite 3 days per week

This role focuses on driving business development and marketing initiatives for the firm by conducting market research, managing CRM and experience databases, creating client intelligence and pitch materials, supporting RFPs and proposals, and collaborating with attorneys and practice groups to identify and execute strategic growth opportunities.

Duties include:

• Conduct in-depth market research, competitive intelligence, and analysis of potential business opportunities to support practice group and industry team strategies.
• Create detailed intelligence reports on clients, prospects, and market and industry trends to inform business development efforts and identify new opportunities.
• Track and report on key trends in legal markets, target industries, and competitor activity.
• Support marketing and business development initiatives with data and analytics-driven insights, leveraging internal and external resources to help practice groups make informed decisions.
• Lead the charge on data input into the firm s CRM and experience databases, and spearhead the development of a systematic process to ensure matter reporting from attorneys is accurately captured and entered.
• Maintain and enhance experience databases and other internal resources for streamlined pitch and proposal creation.
• Assist in coordinating and preparing responses to RFPs, proposals, and presentations, ensuring alignment with practice group priorities and firm positioning.
• Collaborate with marketing team members to continually refine pitch materials and improve processes for increased efficiency and impact.
• Track and analyze pitch/proposal results and trends to identify opportunities for improvement and growth.
• Brainstorm and develop new collateral to promote the firm and its practices, ensuring materials are on brand and resonate with target audiences.
• Produce high-impact submissions for key legal rankings and awards, collaborating with external PR agencies as needed.
• Work directly with attorneys and practice group leaders to support and execute business development initiatives.
• Provide proactive recommendations for new business opportunities and creative approaches to reaching target audiences, using data and research insights to drive strategic decisions.
• Leverage the firm s contact relationship management (CRM) system to manage and track outreach and engagement activities.
• Provide critical support during team member absences or peak workload periods to ensure continuity and meet deadlines.

• 3+ years of experience in marketing, business development, or research/analytics.
• Strong administrative, organizational, and interpersonal skills.
• Bachelor s degree

• Prior experience in a professional services setting (law firm, accounting, consulting) preferred.
• Familiarity with Nexl, Foundations, Bloomberg Law and Dunn & Bradstreet a plus.