Sr. Marketing Manager, Ponds & Noxzema

This range is provided by Elida Beauty. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$/yr - $/yr

Pond’s Pond’s has been a trusted skincare authority for over a century, built on deep expertise in cleansing, moisturizing, and skin nourishment. Originating as a cold cream, the brand established a legacy of effective, accessible skincare solutions that care for skin across generations. Today, Pond’s spans cleansers, creams, and treatments rooted in science-backed care, delivering visible results while remaining approachable and inclusive.

Noxzema emerged as a distinctive acne and cleansing brand defined by its iconic cooling, medicated sensorial experience. Over time, the brand has built strong equity as a trusted solution for consumers seeking powerful cleansing with a recognizable, energizing experience.

Yellow Wood Partners is a Boston-based private investment firm that invests exclusively in the consumer industry. The firm seeks to acquire branded consumer products that sell into a variety of consumer channels, including mass, drug, food, specialty, value, club and e-commerce. Yellow Wood’s investment and operating strategy is based on utilizing the firm's functional operating resources to help maximize brand performance by driving organic growth and increasing operating efficiencies while acquiring additional brands into a limited number of platform companies in its concentrated investment portfolio.

Yellow Wood believes in a philosophy of working closely and collaboratively with management teams, resulting in greater alignment and co-ownership of outcomes.

The Marketing Manager, Innovation & Brand Equity is responsible for developing the brand positioning, brand architecture, and a robust innovation roadmap. From idea to in-market execution, this role combines strategy, creativity, data-driven insights, teamwork, influence, and flawless implementation. A great candidate will champion collaboration and communication, be a strategic decision maker, and hit key milestones to unlock the value of this adored brand.

To bring the brand to life in market through innovation and messaging, you will strategically partner with the Brand Marketing team, Sales, and external consultants/agencies. In addition, you will work closely with R&D, Operations, Sales, and Finance.

• Develop 3-year innovation roadmap and execution across the portfolio and in line with company growth aspirations, consumer and category needs, and financial health. Innovation includes packaging renovations, incremental SKUs, and potential new sub-categories.
• Lead short term innovation initiatives through stage gate process from concept to business case validation through launch including financial commitments (P&L cogs, pricing, margins, volume).
• Manage the end-to-end innovation process (strategy, pipeline, concepts, consumer validation, development, claims, artwork, financials (market sizing, margin analysis), and sell-in story / retail materials).
• Lead brand architecture across the skincare categories, and sub-categories inclusive of portfolio prioritization, brand hierarchy, brand visuals, packaging, and messaging hierarchy.
• Lead brand strategy with the consumer at the center. Identify target consumer, solidify brand positioning, and develop messaging framework and content strategy (in-market messaging executed by go-to-market teams).
• Lead external partnerships. Identify best partner(s) to maximize brand and business goals, including research partners, creative, developers, etc.
• Partner with and influence critical collaborators for aligned approach to brand strategy, architecture, innovation pipeline, and financials.
• Monitor personal care categories and trends to improve innovation pipeline. Develop and execute market research needed to support decision making on branding, messaging, innovation, and pricing in collaboration with the insights team.
• Champion key strategic projects (i.e., UPC transitions, artwork/copy updates, pricing, claims) as deemed essential to the…