Marketing and Business Development Specialist

We currently have an excellent opportunity for a Marketing and Development Specialist with a prominent law firm in the Paramus, NJ area (Zip code 07652). The Marketing and Business Development Specialist will play a key role in driving strategic marketing and business development initiatives that enhance the firm’s visibility, strengthen client relationships, and support continued growth. Reporting to the Chief Marketing & Business Development Officer and Marketing & Business Development Manager, this position offers a highly visible opportunity to work closely with firm leadership and attorneys on a wide range of impactful projects.

Law firm or experience with a professional services firm is required for this position.

• Hybrid opportunity - 5 days in the office over a two-week period and the rest from home
• Work directly with firm leadership on strategic initiatives.
• Lead high-visibility projects with meaningful impact.
• Collaborative, highly engaging, and supportive firm culture with growth potential, as well as firm events
• Comprehensive benefits package along with generous PTO 401K with match

• Support the firm’s marketing and business development strategies to increase brand awareness and generate new business opportunities.
• Help oversee the Marketing Coordinator and Marketing Assistant, delegating and coordinating day-to-day projects.
• Manage the firm’s social media strategy and content calendar across multiple platforms.
• Maintain and update the firm website, ensuring accurate content and optimizing SEO and GEO performance.
• Coordinate client events, seminars, webinars, and networking programs, including logistics and on-site support.
• Manage sponsor ships, memberships, and networking opportunities aligned with strategic goals.
• Prepare RFPs, pitches, presentations, and market research to support attorney business development efforts.
• Develop and update attorney biographies, practice descriptions, and other marketing materials.
• Coordinate submissions for legal rankings and awards, including Chambers, Best Lawyers, and Super Lawyers.
• Support newsletters, press releases, client alerts, and blog content.
• Maintain CRM data and prepare analytics to measure marketing effectiveness.

• 5+ years of experience in marketing, communications, and business development.
• Law firm or professional services experience
• Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
• Excellent writing, editing, project management, and organizational skills.
• Strong attention to detail and ability to manage multiple priorities.
• Proficiency with social media tools, CRM systems, Microsoft Office, Adobe Creative Suite, and Zoom.