Business Intelligence Lead - Engagement

Position:
Business Intelligence Lead - Engagement and Income
Hours: Full-time (35 hours a week)
Contract: Permanent
Location: Office-based in London N4, with flexibility to work remotely
Salary: Starting from £45,226 per annum plus excellent benefits
Salary Band and Job Family: Band 3, Profession/Technical
You will start at our entry point salary of £45,226 per annum, increasing to £48,053 after 6 months service and satisfactory performance and to £50,879 after a further 6 months.

About us

We make sure people living with MS are at the centre of everything we do. And it is this commitment that unites us across the UK.

Our strategy is based on what people affected by MS have told us is important to them. It gives us a clear and determined focus.

Our work is based on the hopes and aspirations of our MS community. Together we campaign at all levels, fund ground-breaking research, and provide award winning support and information.

Our people are our greatest asset and the key to our success. We offer a vibrant, progressive working environment where you will be able to make a difference.

About this job

We are in a pivotal moment in how we use data at the MS Society. Following investment in a new CRM and data infrastructure, we are building our strategic analytics capability, one that shapes how we engage, communicate with, and support the MS community and our supporters.

We are looking for a Business Intelligence Lead for Engagement who is, first and foremost, a strong analyst. Someone who's built propensity models, next best action logic, or lifetime value analysis, and who understands how to turn that thinking into segmentation, selections, and audience strategies that improve engagement and fundraising outcomes. You will lead a team and shape how we understand our audiences, turning that understanding into action.

What you will be doing

• Applying advanced analytical techniques e.g. propensity modelling and next best action, to understand audience behaviour and inform engagement and fundraising strategy
• Overseeing selections and segmentation for income and engagement activities and journeys, ensuring they are accurate, timely, and grounded in real analytical insight
• Leading a team of analysts, developing their skills in advanced analysis as well as delivery
• Partnering with fundraising, marketing, communications, and digital teams to embed data-driven decision-making
• Building dashboards and reporting that go beyond tracking KPIs to actively changing how decisions get made
• Contributing to our wider data maturity journey as we build out the Data and BI function

What we are looking for

• Significant, hands-on experience designing, building, and applying advanced predictive analytical techniques that directly inform engagement and income decisions
• Strong hands-on experience with CRM systems, Fast Stats, and Power BI, together with proficiency in SQL
• Experience developing and managing a team, providing data and advisory services across an organisation
• Excellent analytical, problem-solving, and communication skills - able to make complex information accessible to a range of stakeholders
• Experience in a data-driven marketing, engagement, or fundraising role

If you are excited by the idea of building an analytics function from a strong foundation, and shaping how it grows from here, we would love to hear from you.

Closing date for applications: 5pm on Friday 4th September 2026

Interested?

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We particularly welcome applications from disabled people and or people from minoritised ethnic backgrounds.

We'd be grateful if you downloaded and completed the equality and diversity monitoring form and submit it with your application.

Disability Confident Employer
We're a Disability Confident Employer and we're committed to promoting equality and diversity.

You can ask for reasonable adjustments as part of both our recruitment and new starter on-boarding processes.

If you need any help or adjustments to apply for this role, please contact us. You can also ask for the application materials to be sent to you in a different format. Such as for them to be sent to you by email or in a larger word format.

More about our recruitment and selection process

• The first round of our recruitment and selection process includes an interview with competency-based questions.
• Our recruitment and selection process might also include extra tasks. For example, a written or Microsoft Excel test or making a presentation.
• We'll let you know what the selection process will include when we invite you to interview. You can ask for any more reasonable adjustments for the interview as part of the invitation.
• You might also be invited for a second interview. We'll let you know about this during the selection process.

More about our employee benefits:
We have a wide range of employee benefits including (but not limited to):

Encouraging work life balance

• 39 days paid annual leave (including bank holidays), pro-rata for part-time
• More annual leave…