Principal Financial Analyst

Growing medical and recreational cannabis manufacturers on the East Coast. Our mission is simple: grow the highest-quality weed at prices everyone can afford.

We're looking for passionate people to join us in our mission to democratize cannabis — or as we like to say, to "Weed the People."

With a dialed-in grow operation and a bold new brand refresh, we're ready to dominate the MD/DC market — and have a little fun while we're at it.

The Principal Financial Analyst will play a dual role, supporting both sales finance and traditional FP&A activities. This position partners closely with Sales, Marketing, Operations, and Finance leadership to provide actionable insights and recommendations on pricing, customer profitability, and revenue growth, while also making significant contributions to budgeting, forecasting, and management reporting processes. The ideal candidate combines strong commercial acumen with deep financial modeling and data analytics expertise to influence strategic and operational decisions across the business.

The essential functions include, but are not limited to the following:

• Sales Finance:
  Partner with Sales and Marketing teams to analyze pricing strategies, promotional effectiveness, and discounting ROI.
• Sales Finance:
  Develop and maintain customer/retail/wholesale P&Ls to evaluate profitability, margin trends, and growth opportunities.
• Sales Finance:
  Support revenue growth initiatives, including pack-price architecture, discounting strategies, and mix optimization.
• Sales Finance:
  Provide decision support for product category management, promotional programs, and customer evaluation.
• Sales Finance:
  Deliver insights and related recommendations to senior leadership on market, channel, and customer performance.
• Financial Planning & Analysis:
  Support budgeting, forecasting, and long-range planning processes across the organization.
• Financial Planning & Analysis:
  Prepare monthly, quarterly, and annual financial reporting packages with variance analysis and key business drivers.
• Financial Planning & Analysis:
  Build and maintain financial models to support scenario planning, cash flow forecasting, and investment decisions.
• Financial Planning & Analysis:
  Partner with operations and supply chain to assess the financial impact of production, logistics, and capital projects.
• Financial Planning & Analysis:
  Provide analytical support, cost-benefit and breakeven analysis for various projects to support the Head of FP&A, CFO and executive leadership team.
• Financial Planning & Analysis:
  Utilize SQL to query databases and create custom reports for ad-hoc analysis.
• Performing other duties as assigned.

• Bachelor's degree in accounting, finance, or related field;
  Master's degree is preferred.
• Three (3+) years of progressive experience in FP&A, sales finance, or related roles in CPG or manufacturing industries.
• Strong analytical and problem-solving skills with the ability to translate complex data into actionable insights and recommendations.
• Advanced proficiency in Microsoft Excel; experience with ERP systems, BI tools, and generative AI tools is a plus.
• Excellent communication and presentation skills; able to influence cross-functional stakeholders.
• Highly organized, detail-oriented, and capable of managing multiple priorities in a fast-paced environment.
• Basic understanding of SQL for database querying and report generation.
• Familiarity with business intelligence platforms (e.g., Tableau, Power BI, Qlik, or similar) for data visualization and dashboard creation.
• Exposure to machine learning and artificial intelligence applications in financial forecasting, predictive analytics, and automated reporting is preferred.
• Understanding of how ML/AI can enhance financial modeling, variance analysis, and business forecasting accuracy is preferred.
• Experience with advanced analytical tools or platforms that incorporate AI-driven insights for financial planning is preferred.

• Ability to work independently and collaboratively across functions.
• Strong analytical and problem-solving skills; data-driven mindset.
• Excellent organizational skills and attention to…