Content Coordinator Regional Municipality

About the Firm

Mac Gillivray Injury and Insurance Law is one of Atlantic Canada's leading personal injury and insurance litigation firms, with offices in New Glasgow, Halifax, St. John’s, and Moncton. We represent individuals and families in serious injury, long-term disability, and class action matters across the Atlantic provinces.

The Content Coordinator is responsible for the planning, execution, and day-to-day management of the firm's marketing and communications program. The role reports directly to the Chief Executive Officer and works in close coordination with the firm's lawyers, intake team, and external vendors. This is an in‑person position based at our New Glasgow office.

• Draft, edit, and produce scripts for television, radio, and digital video advertising.
• Create motion graphics and graphic design deliverables.
• Write and maintain website copy, landing pages, practice‑area content, and blog articles in accordance with the firm's editorial standards and applicable Law Society marketing rules.
• Plan, execute, and monitor media buys across broadcast, digital, print, and out-of‑home channels, negotiating with vendors and overseeing agency partners.
• Manage the firm's social media presence across Facebook, Instagram, Linked In, Tik Tok, and You Tube, including content‑calendar development, publishing, and performance reporting.
• Coordinate marketing projects from brief to delivery, including video production, photography, event sponsor ships, and campaign launch.
• Track campaign performance against intake metrics and report results to the CEO on a regular cadence.
• Ensure all marketing materials comply with Nova Scotia Barristers' Society and other applicable regulatory requirements for legal advertising.

• A post‑secondary degree in communications, journalism, marketing, public relations, or a related discipline.
• Three to five years of professional experience in a marketing, communications, journalism, or agency role, with demonstrated writing credentials.
• Experience with motion graphics and graphic design.
• Proficiency with standard marketing tools, including content management systems, email marketing platforms, analytics tools, and basic design tools (Canva, Adobe Creative Suite).
• A portfolio of published or produced work, including long‑form writing and, ideally, scripted video or broadcast content.
• Demonstrated experience managing social media accounts in a professional capacity, including paid and organic content.
• Working knowledge of media planning and buying, including broadcast and digital channels, and the ability to read and evaluate a media plan.
• Strong project‑management skills and the ability to manage multiple concurrent deadlines.

• Experience in a professional services environment, such as a law firm, accounting firm, medical practice, or financial services organization.
• Familiarity with legal advertising rules and the regulatory obligations of Canadian law firms.
• Experience coordinating video production, including working with directors, producers, and on‑camera talent.

This is a full‑time, in‑person role based at our New Glasgow office. Occasional travel to our Halifax office and to production shoots, events, and vendor meetings across Atlantic Canada is required.

Competitive salary commensurate with experience, health and dental benefits, and participation in the firm's group retirement program.

Submit a résumé, cover letter, and a portfolio or selection of writing samples demonstrating experience relevant to this role. Applications without a portfolio or writing samples will not be considered.