Principal Product Manager, Builder

About Life
360

Life
360’s mission is to keep people close to the ones they love. Our category‑leading mobile app, Tile tracking devices, and Pet GPS tracker empower members to protect people, pets, and things they care about most with services including location sharing, safe driver reports, and crash detection with emergency dispatch. Life
360 serves approximately 95.8 million monthly active users (MAU) as of December 31 2025, across more than 180 countries.

The Product Builder, Orchestration is the product voice behind the system that enables personalization in real time. It decides for each member what appears when they open Life
360 based on available signals and constraints.

You will be a core contributor to the Orchestrator layer – the real‑time, contextual decisioning system that assembles Life
360’s interface dynamically. You will accelerate and shape its development, building a modular algorithmic content layer with a unified member data model, feedback loops, and measurable outcomes. You will also drive cross‑functional alignment to ensure the system serves company goals and member experience.

• Orchestrator system design and roadmap. Partner with engineering, design, and data science to shape the real‑time layer that decides what each member sees per session and context.
• Measurement framework. Work with stakeholders to define the north‑star metric, driver metrics, and objective function that guide every decision and ensure the framework evolves with business context.
• Content ingestion architecture. Define how partner teams contribute to the Orchestrator without competing for fixed placements and drive alignment for a shared model.
• Member context model. Collaborate with data science, engineering, and partners to define signals and profile data that power real‑time decisioning.
• Delivery surfaces and content templates. Ensure the Orchestrator delivers content effectively across existing in‑app UI patterns and flag gaps where new templates or surfaces are needed.
• Feedback loops. Contribute to how engagement and display data flow back upstream to improve decisioning over time.
• Stakeholder operating model. Translate competing priorities into weighted inputs for a shared system and evangelize the Orchestrator to partner teams.

• Built or redesigned a personalization or content orchestration system beyond shipping features on top of one, with ML‑driven ranking and modular UI architecture.
• Fluent in signals, weights, feedback loops, and evaluating indirect system performance.

• Fixed‑placement resource allocation problem solved, moving stakeholder conversations from ownership to value without losing relationships.

• Operate within a semi‑autonomous AI workflow, managing direction and judgment points.
• Own AI‑driven execution across product lifecycle: research synthesis, spec drafting, experiment analysis, status reporting, and strategy.

• Have a point of view on content ingestion architecture and end‑user experience, driving initiatives that produce significant company‑level impact.

• Shared mental model of the Orchestrator across partner teams company‑wide, including measurement framework alignment and first modular content layer in production.

• Operating Orchestrator with measurable lift in engagement and action rate, unified ingestion model, and feedback loop to the Composer lifecycle.

• Every member experiences personalized, context‑relevant Life
  360; the Orchestrator delivers a unique interface per session.

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching
• Mental Wellness Program & Employee Assistance Program
• Flexible PTO, 13 company‑wide days off throughout the year
• Winter and Summer weeklong synchronized company shutdowns
• Learning & Development programs
• Equipment and reimbursement support for remote work
• Free Life
  360 Platinum Membership for your circle
• Free Tile products

We are an equal‑opportunity employer and value diversity  do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any legally protected status.

We encourage people of all backgrounds to apply. Even if you don’t meet 100% of the qualifications, you should still seriously consider applying.