Social Media Growth Marketer - Regional Municipality

Social Media Growth Marketer

Be the 4th person to shape how the world discovers travel differently.

Early-stage startup

Travel & AI

Founding team member #4

Compensation discussed upon hire

SortedQ is reimagining how people plan, discover, and experience travel.

Most travel platforms wait for people to search, then show them endless options. SortedQ is different. We are building an AI-powered travel platform that learns the traveler, understands what they care about, and helps surface flights, hotels, cars, events, live events, travel tips, deals, and experiences that actually matter to them.

We are proactive where others are reactive.

We discover before travelers search.

We work for the traveler.

We are a lean founding team, and this role makes you hire #4. That means your fingerprints will be on everything: the brand voice, the content engine, the community, the growth system, the signup funnel, and the way people first experience Sorted

Q.

You will not inherit a playbook.

You will help write it.

Shape the brand

You are not just executing someone else’s strategy. You will help build SortedQ’s social media presence, growth engine, and customer voice from the ground up.

Make travel feel exciting again

The product is travel. The mission is helping people spend less time overwhelmed by options and more time discovering trips they actually want to take.

Own real growth

You will work directly with leadership and own the systems that turn attention into signups, signups into customer insights, and customer insights into a stronger product.

As SortedQ’s Social Media Growth Specialist, you will own the social media and website growth engine behind our early launch.

You will manage our presence across Instagram, Tik Tok, X, and Linked In, create daily travel content, grow our audience, support our signup and deals pages, track analytics, and help turn travel interest into measurable growth.

This role connects content, community, affiliate campaigns, website conversion, email marketing, and partner outreach. You will help us understand what travelers care about, what content drives action, and how SortedQ can build trust before launch.

• Own and manage SortedQ’s Instagram, Tik Tok, X, and Linked In accounts by posting daily, maintaining a cohesive brand voice, and growing each channel through consistent engagement.
• Create daily travel content, including flight deals, hotel deals, car rental offers, events, live events, travel tips, travel hacks, destination content, and SortedQ brand stories.
• Ideate, create, and edit short-form video and visual content using research, performance data, internal high-performing content, and AI tools.
• Monitor social media trends, travel trends, customer feedback, and competitor activity to guide content creation and campaign strategy.
• Track performance metrics across social media, website activity, signup forms, email campaigns, and affiliate campaigns.
• Deliver regular analytics reports to the team showing what is working, what users are responding to, and where we should focus next.
• Develop customer profiles based on traveler interests, engagement, feedback, signup behavior, and content performance.
• Support website conversion by helping improve SortedQ’s signup pages, deals pages, feedback forms, and campaign landing pages.
• Help grow the SortedQ waitlist by creating content and campaigns that turn travel interest into signups.
• Contribute to email funnel strategy and execution, including campaign ideas, email copy, sequences, and conversion tracking.
• Support the Sorted Daily / Social Drops deals strategy by creating content around flights, hotels, cars, events, live events, discounts, and travel opportunities.
• Coordinate affiliate partner campaigns, develop campaign ideas, support pitch materials, and help turn performance insights into partner value.
• Support B2B partner outreach through content, messaging, campaign insights, and collaboration with the founder.
• Create engaging paid and organic ad content for social media and website campaigns.
• Use tools such as Hub Spot, Notion, social media management platforms, email marketing tools, analytics tools,…