Senior Business Systems Analyst – Marketing Technology

Senior Business Systems Analyst - Marketing Technology

Canada

At Infoblox, every breakthrough begins with a bold“what if.”
What if
your ideas could ignite global innovation?
What if
your curiosity could redefine the future?

We invite you to step into the next exciting chapter of
your
career journey. Bring your creativity, drive, your daring spirit, and feel what it’s like to thrive on a team big enough to make an impact, yet small enough to make a difference. Our cloud-first networking and security solutions already protect
70% of the Fortune 500
, and we’re looking for creative thinkers ready to push that influence even further. Join us and discover how far your bold “what if” can take the world, your community, and your career.

Here, how we empower our people is extraordinary:
Glassdoor Best Places to Work 2025, Great Place to Work-Certified in five countries, and Cigna Healthy Workforce honors three years running
— and what we build is world-class:recognized as
Cybersec Asia’s Best in Critical Infrastructure 2024
—evidence that when first-class technology meets empowered talent, remarkable careers take shape. So,
what if
the next big idea, and the next great career story, comes from you? Become the force that turns every “what if” into “what’s next”.

In a world where you can be anything,
Be Infoblox
.

Business Systems Analyst – Marketing Technology

We have an opportunity for a Senior Business Systems Analyst – Marketing Technology to join our IT Business Systems – Marketing Technology team in Burnaby, reporting to the Strategic Product Owner – IT/Marketing. In this pivotal role, you will lead the design, optimization, and governance of our marketing technology ecosystem, connecting Salesforce, marketing automation, and related platforms to deliver scalable, data-driven go‑to‑market capabilities.

Collaborating closely with Marketing Operations, Sales Operations, Business Systems, Data & Analytics, and IT Security, you will translate marketing and sales strategies into system capabilities, streamline lead and campaign processes, and ensure high‑quality data that powers robust reporting and insights across the revenue lifecycle. You will be part of a highly collaborative team that prioritizes innovation, process excellence, and professional growth in the marketing technology and CRM space.

Be a Contributor — What You’ll Do

• Lead requirements refinement with Marketing, Sales, and Operations stakeholders to define scalable processes for lead management, campaign execution, and account‑based programs
• Translate business requirements into clear, testable user stories, process flows, and functional specifications for CRM and marketing automation enhancements
• Design and configure solutions in Salesforce and connected marketing tools to support campaigns, journeys, scoring, attribution, and customer lifecycle programs
• Optimize integrations between CRM, marketing automation, data enrichment, and analytics platforms to ensure accurate, timely data flow across systems
• Ensure data quality, governance, and compliance across marketing and sales systems, including standards for leads, contacts, accounts, campaigns, and preferences
• Partner with Data & Analytics teams to enable meaningful reporting and dashboards across Salesforce and BI tools, supporting pipeline, attribution, and performance insights
• Drive continuous improvement of lead routing, scoring, segmentation, and nurture processes in partnership with Marketing Operations and Sales leadership
• Document system designs, configurations, and processes, and develop training materials that enable self‑service usage and consistent adoption across teams
• Collaborate with project managers and peers to plan and execute releases, manage dependencies, and ensure high‑quality delivery across concurrent initiatives
• Evaluate emerging marketing and sales technologies, recommend options based on business value and technical fit, and support vendor assessments and proof‑of‑concepts

Be Prepared — What You Bring

• 8+ years of experience in Business Systems Analysis, Marketing Technology, CRM administration, or a related role supporting go‑to‑market teams
• Hands‑on experience with Salesforce…