Enterprise Media Strategy Lead

Position: Enterprise Media Strategy Lead - Anthropic
Join Anthropic as an Enterprise Media Strategy Lead, focusing on establishing effective paid media initiatives across various platforms. Engage with executives and leaders to guide AI adoption via impactful campaigns.

You will spearhead Anthropic's end-to-end enterprise media strategy. This includes managing the channel mix, budget optimization, and overall performance measurement. In partnership with marketing and sales teams, you will transform commercial objectives into actionable media plans that attract and inform key decision-makers in the industry.

Key Responsibilities:

• Develop and manage the enterprise media strategy lifecycle

• Ensure effective media allocation based on performance data

• Work closely with product and growth teams for alignment

• Monitor media landscape and competitive activities

• Build measurement frameworks with Marketing Data Science

Requirements:

• Proven experience in large-scale paid media planning

• Strong understanding of both B2B and B2C environments

• Ability to defend media investment strategies with data

• Effective communication with both technical and non-technical teams

• Experienced in navigating ambiguity and rapid changes

Contribute significantly to Anthropic’s growth by implementing effective media strategies that align with the mission of responsible AI.
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