Head of Insights Consulting

Head of Insights Consulting

Halifax, Nova Scotia

Hybrid (2 days a week in office)

We have partnered with a Canadian-based marketing agency that is part of an independent Network of Agencies strategically located across the world to provide global reach and capabilities what are looking for a Head of Insights Consulting.

The Head of Insights Consulting leads a team of high-performing Senior Specialists and Specialists, fostering a culture of excellence, collaboration, and continuous development.

In this role, the Head of Insights provides coaching and mentorship to strengthen the team’s expertise in primary and secondary research, elevate the quality of insights deliverables, and champion the peer review practice.

Responsibilities also include to lead and design a broad range of complex, mixed-method, and high-impact insights initiatives aimed at answering business questions and identifying opportunities and risks for clients.

Working closely with internal stakeholders, the Head of Insights partners with the Senior Director to support strategic planning, prioritization, and continuous improvement initiatives across the function.

Responsibilities

• Manage the team capacity, governance, and deployment in a fast-paced environment
• Work with internal stakeholders and support the Sr Director with projects triage and prioritization.
• Coach and Develop insights talent while maintaining high quality standards through embedded peer review practice
• Lead and manage complex and high stakes mixed-method insights projects end-to-end
• Be a go-to subject matter expert in:
  • The development and implementation of high quality proprietary primary research projects
  • The search and validation of secondary information relevant to the business problem to solve or opportunity to explore, while remaining in the scope of the role’s responsibilities
  • Tools and techniques facilitating information search and processing including but not limited to AI enabled solutions
• Deliver high quality outputs using the combination of information gathered, summarize complex insights findings into short and clear actionable information, adapted to audiences
• Work with the team to ensure and increase visibility of insights, supporting customer centric and fact based decision-making and planning. Support clients in owning the insights and taking actions about them
• Continuously seek improvement for the team’s activities and operations, keeping up with any emerging tools, techniques and sources, including but not limited to AI
• Proactively initiate and recommend insights activities, aiming to "answer questions before they are asked".
• Play an active role in the insights team yearly planning and development of combined activities.
• Liaise with senior management to identify information needs and opportunities to optimize the business and deliver insights and key analytics solutions.
• This role is a mix of hands on and managerial responsibilities. Will require to partner with external vendors and to collaborate with internal subject matter experts in other fields

Qualifications

• Bachelor’s degree in related fields and min 5 years’ experience in similar role or equivalent combination of education and experience. MSc or MBA an asset
• Enthusiasm for online businesses and highly motivated in developing knowledge about various topics and industries. Suitable business acumen expected
• Strong experience in scoping / designing mixed-method programs (qual + quant integration)
• Ability to set priorities, multi-task, handle pressure and obtain results. Commitment to meeting timelines.
• Ability to structure concise and clear results presentations based on large amounts of information
• Strong attention to detail and critical thinking.
• Must be comfortable with both qualitative and quantitative…