Director, Content Strategy

You are a Director, Content Strategy.

Location:

Toronto, Halifax, Calgary - Hybrid.

Change Makers has an exciting opportunity for you as a seasoned digital content professional who thrives in a fast-paced agency environment, can lead content projects collaboratively, and can offer a thoughtful and strategic understanding of the modern digital content ecosystem—encompassing social media, website, email, SEO/AI search, and creator/influencer best practices.

You lead the development and execution of integrated content marketing programs designed to drive business outcomes through meaningful engagement across diverse digital platforms (both earned and owned), addressing a wide cross-section of client industries and objectives.

What We’re Looking For.
Change Makers is seeking an innovative leader who thrives as part creative storyteller and part data-analyst. Success in this role requires strong content marketing instincts, a deep understanding of digital platforms, and the ability to translate data into insights that power breakthrough content strategies.

The Director, Content Strategy will reside within our content and social media team. This role brings forward new content opportunities (programs, services, products) that address Change Makers’ client objectives in partnership with our wider Innovation team (Digital Experience, Paid Media, and Data Intelligence), ensuring best practices for integrated and successful digital communications outcomes.

What Are Your Responsibilities?
Content Insights and Recommendations

Lead the development of integrated content audits, in partnership with Innovation team members, that identify opportunities for growth and performance improvement

Research digital audience behaviour (user journeys) to identify relevant audience and cultural insights that inform strategic recommendations

Content Strategy Development

Build integrated content strategies for clients informed by data-insights and audit findings

Content strategies include platform recommendations, content themes and formats, creator opportunities, and a go-to-market distribution plan that addresses communications objectives and client goals

Content Marketing Program Execution

Lead the creative brief process, providing clarity and direction to internal creative team members, production partners, and creators

Oversee the development of content formats that align with a strategic plan and are optimized for platform-specific performance

Work with project managers and creative team members to ensure timely production of copy, photography, design, animation, video, motion content formats

Measurement & Performance Optimization

Work with data insights team members to monitor, measure, optimize, and report on content performance (reach, engagement, audience sentiment, business outcomes)

Translate performance results into insights that optimize future content and channel decisions and identify new content opportunities and partnerships

Content Marketing Leadership

Manage, mentor, and grow junior and intermediate content marketing talent and skills within Change Makers

Support Innovation team with strategic training opportunities and new product/service development that address client needs/gaps within owned digital ecosystems and within the current climate of AI enablement

AI-Enabled Workflow and Productization

In partnership with Innovation team members, leverage existing and bespoke AI tools to synthesize insights, streamline workflows, and generate AI powered content

Support Innovation team members in identifying opportunities to pilot new LLM based tools and products

What Type of Qualities and Qualifications Should I Have?

7-10+ years of experience in social media, or content strategy, or digital marketing, within an agency (PR, marketing) environment

A track record for developing digital content strategies across social media, web, email, search, and influencer/creator platforms

Deep understanding of social platforms, content trends, algorithms, LLMs, and content formats across platforms such as Tik Tok, Meta, X, Linked In, Threads, You Tube, Sora (OpenAI)

A strategic storyteller, able to translate insights, trends, and audience…