Senior Manager, Product Marketing Regional Municipality

We’re looking for a Senior Product Marketing Manager to own and lead product marketing at Dash.

This is a highly visible, strategic role for someone who can define positioning, messaging, and value‑driven narratives that fuel all of our go‑to‑market teams.

Reporting to the EVP of Marketing, you’ll play a key role in ensuring our products, both new and existing, are clearly differentiated, resonate with the market, and drive adoption and growth.

The role combines strategic leadership with hands‑on execution - shaping the function, coaching teams on value‑first storytelling, and building the foundations of a scalable program that influences how Dash goes to market, competes, and wins.

• Own Dash’s positioning, messaging, and narratives to ensure clear differentiation and market resonance.
• Build and maintain a value‑first messaging framework that equips Sales, Marketing, and Customer Success.
• Partner with Sales and Enablement to deliver compelling stories, battle cards, and field‑ready messaging.
• Drive launch readiness: explicit narrative, audience, enablement, and measurable success criteria for every release.
• Lead ongoing competitive and market analysis to inform strategy and ensure differentiation.
• Define and track product marketing KPIs, using data and insights to measure and refine impact.
• Partner with Product on roadmap alignment and product‑market fit decisions.
• Lead and develop the Product Marketing team, setting the standard for PMM excellence at Dash.
• Establish scalable programs, processes, and best practices that raise the bar for go‑to‑market execution.

• 7+ years total experience in marketing, product marketing, or related fields.
• 3-5 years of experience specifically in B2B SaaS product marketing.
• Proven track record in developing positioning, messaging, and GTM strategies that drive adoption and growth.
• Strong experience with competitive analysis and market research.
• Ability to translate technical capabilities into compelling, value‑based narratives.
• Excellent communication and storytelling skills, with the ability to influence across the organization.
• Experience working closely with Product teams and understanding product development life cycles.
• Nice to Have:
  Experience in social media, martech, or creator economy SaaS.
• Nice to Have:
  Background in building product marketing functions from the ground up.

Dash Social is a social media management platform that equips brands with intelligence and speed to stay ahead of the curve. Through its sophisticated cross‑channel insights and workflow tools, Dash Social enables brands to create content that entertains, engages and drives consistent business results.

• Health and dental benefits for you and your family.
• Vacation, personal days and sick time.
• RRSP/401k matching.
• Annual mental health benefit.
• Quarterly wellness benefit.
• Donation matching program.
• Parental leave top‑up plan.
• Work‑from‑home benefit.
• Flexible working hours and location.
• Departmental and team‑wide bonding activities.

Dash Social's hiring practices and company culture does not condone discrimination based on race, religion, colour, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law.