Senior Marketing Manager at Manulife

Lead high-priority marketing initiatives with Manulife in Toronto, Ontario, focusing on advisor engagement and growth. Shape the future by developing strategic go-to-market plans and enhancing client experiences.

This senior marketing role requires extensive experience to drive advisor-led growth campaigns and execute key market strategies. You will support transformative initiatives, apply customer insights, and enhance journey automation for optimal engagement. The role demands strong leadership and strategic thinking to impact enterprise-wide strategy and revenue.

Key Responsibilities:

• Lead advisor practice management campaigns for lead generation

• Execute go-to-market initiatives with strategic marketing input

• Develop advisor journey automation and nurture campaigns

• Activate and leverage customer insights for targeted solutions

• Promote shared marketing programs across segments

Requirements:

• 8+ years in B2B financial services marketing

• Bachelor’s degree or equivalent required

• Proven ability leading integrated marketing programs

• Strong stakeholder leadership in matrixed organizations

• Exceptional strategic thinking and communication skills

Bring your expertise in marketing strategy and client engagement to influence growth and market positioning at Manulife.
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