Marketing Data Scientist

Position: Marketing Data Scientist at SoFi
Enhance marketing effectiveness as a Marketing Data Scientist with SoFi. Focus on leveraging data for Direct Mail strategies to attract and engage new customers.

Join SoFi's Marketing Data Science team as a Marketing Data Scientist. You will play a vital role in executing Direct Mail campaigns that shape our outreach and engagement strategies across financial products. This position requires close collaboration with various teams to identify enhancements that lead to better performance and efficiency in marketing initiatives.

Key Responsibilities:

• Lead Direct Mail campaign execution from concept to delivery

• Oversee all campaign timelines and resolve issues proactively

• Provide leadership to the offshore team for project execution

• Work with channel owners for audience targeting optimization

• Analyze marketing campaigns and recommend data-driven changes

Requirements:

• Bachelor’s in Computer Science, Engineering, or related field

• 8+ years of relevant marketing experience

• Comprehensive skills in SQL, Python, and Tableau

• Knowledge of experimental design and statistical modeling

• Ability to communicate complex concepts clearly

Explore the intersection of data and marketing at SoFi, optimizing consumer engagement.
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