Demand Generation Marketing Manager

Overview About the Role & Team

IDC is seeking a results-driven Demand Generation Marketing Manager to lead integrated demand generation across North America. This role is responsible for building and executing full-funnel marketing strategies that drive qualified pipeline and measurable revenue impact for IDC’s solution portfolio. Operating within a performance-driven, high-accountability culture, this role plays a key part in accelerating growth. We are looking for a high-energy marketer with a strong ownership mentality—someone who takes initiative, drives results, and brings B2B expertise in buyer journey strategy, demand generation, and multi-channel campaign execution.

This is an individual contributor role, reporting to the Sr Director, Performance Marketing, located in Canada.

• Strategic Demand Generation Leadership:
  Lead the development and execution of integrated, multi-channel demand generation strategies aligned to revenue goals, driving cohesive messaging and measurable pipeline growth across digital, content, paid, and regional programs .
• End-to-End Campaign Ownership:
  Own the full campaign lifecycle—from planning through optimization—across email, paid media, content, events, and webinars . Partner with marketing automation and database teams to build high-performing nurture programs that convert engagement into high-quality MQLs and tangible pipeline contribution.
• Customer Journey & Content Strategy:
  Design and optimize the end-to-end customer journey, aligning messaging and research-driven content to each stage of the funnel to efficiently move prospects from awareness to conversion while driving both quality and volume of MQL creation.
• Sales Alignment & Revenue Impact:
  Act as a true revenue partner to sales and SDR teams, ensuring alignment on targeting, follow-up processes, and pipeline goals, with shared accountability for lead quality, conversion, and revenue outcomes.
• Performance Management & Optimization:
  Drive results through rigorous performance monitoring and in-flight optimization, using data and funnel insights to refine targeting, messaging, and spend allocation while delivering clear, executive-ready reporting on pipeline impact and ROI.
• Cross-Functional Collaboration:
  
  Energize and team members while fostering a culture of accountability and performance. Collaborate cross-functionally with product marketing, field marketing, analysts, sales, content, regional teams, and operations to ensure strategic alignment and maximum market impact .

• Bachelor’s degree in Marketing , Business, or related field; advanced degree a plus .
• 5 + years of B2B marketing experience with experience in integrated demand generation and full-funnel campaign strategy.
• Strong track record of driving pipeline growth, executing multi-channel campaigns, in a complex, multi-touch sales environment.
• Proven ability to build and execute end-to-end full-funnel campaigns from the ground up — from strategy, messaging, and campaign planning through to email creation, asset production, webinar planning, and nurture building. This is a role where you will be hands-on across every layer of the process, owning and executing the full picture from start to finish, not just one piece of it.
• Strong understanding of audience segmentation, buyer journey mapping, and performance-driven messaging.
• Experience building and optimizing paid digital programs across Linked In, Google, and other performance channels preferred
• Experience working closely with sales teams with strong relationship-building skills.
• Analytical, data-driven mindset with the ability to translate insights into decisive action.
• Excellent project management and prioritization skills, with the ability to manage multiple high-visibility initiatives simultaneously.
• E xperience with marketing automation platforms ( ie . Marketo) and modern marketing technology platforms ( ie . Salesforce, 6sense, Drift) preferred
• A proactive, energetic and curious marketer mind-set with a bias toward action and continuous improvement.

At IDC, your work helps shape how the world understands technology and where it goes next. You…