Director, Product Marketing - MDR

About the Role

At Arctic Wolf, we're not just navigating the cybersecurity landscape - we're redefining it. Our global team of dedicated Pack members is driving innovation and setting new industry standards every day. Our impact speaks for itself: we've earned recognition on the Forbes Cloud 100, CNBC Disruptor 50, Fortune Future 50, and Fortune Cyber 60 lists, and we recently took home the 2024 CRN Products of the Year award.

We’re proud to be named a Leader in the IDC Market Scape for Worldwide Managed Detection and Response Services and earning a Customers' Choice distinction from Gartner Peer Insights. Our Aurora Platform also received CRN’s Products of the Year award in the inaugural Security Operations Platform category. Join a company that’s not only leading, but also shaping, the future of security operations.

Our mission is simple:
End Cyber Risk. We’re looking for a Director, Product Marketing to be a part of making this happen.

The Director, Product Marketing is responsible for leading the messaging, positioning, and go-to-market strategy for specific products or solution areas. This role synthesizes market, product, and competitive inputs into actionable marketing strategies to drive product adoption and revenue growth. The Director will focus on effectively marketing MDR product solutions while collaborating across Sales, Marketing, and Product Management teams.

• Develop and execute go-to-market strategies for MDR products, ensuring alignment with business objectives.
• Lead the messaging and creation of marketing assets for MDR product offerings, driving customer and partner engagement.
• Act as a key partner to the Sales team, enabling them with the tools, training, and competitive insights needed to position emerging product solutions effectively.
• Conduct market analysis to understand customer needs, industry trends, and competitive positioning specific to emerging products.
• Build customer personas and use cases to inform positioning and marketing content.
• Partner closely with Product Management to influence product development based on customer and market feedback.
• Collaborate with the broader Marketing team to design campaigns that drive awareness, pipeline, and revenue for emerging product solutions.
• Lead pricing and packaging initiatives in partnership with the Pricing team and Product Management to ensure product-market fit and competitive positioning.
• Support cross-functional initiatives, ensuring messaging and positioning consistency across all touchpoints.
• Lead, mentor, and develop a small team of product marketers.

• Proven ability to translate technical features into compelling customer benefits.
• Experience working with Sales teams to deliver impactful enablement tools and programs.
• Analytical mindset with the ability to interpret data and make data-driven marketing decisions.
• Exceptional written and verbal communication skills.

• 8+ years of B2B software product marketing experience, including at least 3 years of experience with cybersecurity solutions required.
• Strong knowledge of the cybersecurity industry, with an understanding of market dynamics and competitors in the cybersecurity space.
• Bachelor’s degree required.

• 1-3 years of people leadership experience strongly preferred, with a proven ability to inspire and develop high-performing teams.
• MBA preferred.

To support a fair, transparent, and engaging interview experience, candidates interviewing remotely are expected to be on camera during all video interviews. Being on camera fosters authentic connection, improves communication, and allows for full engagement from both candidates and interviewers. We understand that technical, bandwidth, or location-related challenges may occasionally prevent video use. If this applies, candidates are required to notify us in advance so we can explore appropriate accommodations.

At Arctic Wolf, we foster a collaborative and inclusive work environment that thrives on diversity of thought, background, and culture. This is reflected in our multiple awards, including Top Workplace USA ), Best Places…