Lifecycle Marketing Expert SuppCo

Position: Lifecycle Marketing Expert for SuppCo
Join Function Health as a Lifecycle Marketing Manager and transform customer engagement within the Supp Co platform. Work fully remote to enhance personalized supplement experiences.

This role involves creating lifecycle marketing strategies from scratch that resonate with users of Supp Co, Function’s unique supplement tracking platform. As an integral part of the Growth and Creative teams, you'll oversee automated user journeys that cultivate long-term loyalty and engagement. Your expertise will help Function leverage advanced analytics and innovate customer experiences as they expand their reach to millions.

Key Responsibilities:

• Lead lifecycle marketing initiatives from strategy to reporting

• Create dynamic onboarding and engagement journeys in Iterable

• Personalize recommendations using product feed insights

• Work with creative teams on swift campaign execution

• Measure and optimize key lifecycle KPIs through experimentation

Requirements:

• 6+ years in lifecycle or CRM marketing

• Proficient in Iterable or comparable platforms

• Proven success in scaling lifecycle initiatives

• Strong data-driven decision-making skills

• Interest in health and e-commerce

Drive meaningful change in customer experiences as part of a collaborative team at Function.
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