Assistant Director, Digital Marketing - Client Engagement & Automation

At EY, we’re all in to shape your future with confidence.

We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.

Join EY and help to build a better working world.

Winning isn’t just about the close. It’s about how organizations experience our differentiated value proposition at the beginning and across the middle that will ultimately define our future success as a professional services firm. Getting there means delivering meaningful touchpoints in the right ways and at the right time to create distinctly personal content and joined-up experiences for clients and potential clients that help answer the big questions they’re asking every single day.

As the Assistant Director, Client Engagement & Automation, you will play a key role in transforming how EY engages prospects and clients, nurtures relationships, and drives meaningful business outcomes. Your expertise in marketing automation, client engagement, and data-driven customer experiences will be at the core of this role.

We’re seeking a leader who can lead a team of Marketo automation specialists, oversee marketing contact management strategy, enhance customer journeys, and develop scalable engagement programs that deliver measurable impact. Using marketing technology, data, and insights, you’ll create seamless, personalized experiences across digital channels and virtual and in-person events, while measuring engagement throughout the prospect and client lifecycle.

Beyond the day-to-day responsibilities, you'll operate at the intersection of strategy, technology, and customer experience. You'll bring curiosity, innovation, and a continuous improvement mindset to evolve how EY engages audiences and strengthen relationships. Success in this role will come from understanding how prospects and clients interact with our brand, identifying what drives engagement, and designing meaningful experiences that build trust and loyalty over time.

Through your leadership, we'll better connect data, automation, content and experiences to deliver highly personalized journeys, improve marketing effectiveness, and elevate the impact of both virtual and in-person events.

If you're passionate about using technology, data, and automation to create exceptional client experiences and help shape the future of marketing engagement, we'd love to hear from you.

This job posting relates to an existing vacancy within our organization.

• Lead and develop a team of Marketo automation specialists responsible for campaign execution and operational excellence.
• Develop, implement and optimize engagement programs that nurture prospects and strengthen client relationships throughout the lifecycle.
• Establish and oversee contact management strategies, ensuring data quality, segmentation standards, and compliance with privacy regulations.
• Create personalized, multi-channel journeys that improve engagement, conversion, and client experience.
• Develop KPIs, dashboards, and reporting frameworks to assess campaign effectiveness and engagement trends.
• Partner with marketing teams to deliver lead nurturing programs, scoring models, and pipeline acceleration initiatives.
• Support virtual and in-person event strategies, including registration journeys, attendee communications, engagement tracking, and post-event follow-up.
• Continuously evaluate and streamline marketing processes to improve scalability, efficiency, and effectiveness.
• Serve as a key partner to stakeholders across the organization to align engagement strategies with business objectives.
• Stay current on emerging trends, AI capabilities, and Martech solutions to drive continuous innovation and improvement.

• Ability to think strategically and connect client engagement initiatives to broader business and growth objectives.
• Deep expertise in marketing automation platforms, including campaign management, audience segmentation, lead nurturing, and reporting.
• Strong understanding of customer journey mapping and experience design across digital and event touchpoints.
• Data-driven mindset with the ability to translate…