Brand Marketing Specialist

The Canadian Cancer Society works tirelessly to save lives, improve lives and drive collective action against cancer. Together with patients, volunteers, donors and communities across the country, we raise funds to invest in transformative cancer research, we provide a caring support system for everyone affected by cancer and we advocate to governments to create a healthier future for all. It takes a society to take on cancer – and the Canadian Cancer Society is leading the way

Reporting to the Manager, Brand Marketing, the Specialist will support the planning, execution and evaluation of paid advertising campaigns across fundraising, brand and mission priorities. The role leads small to medium-sized campaigns, supports the delivery of national advertising campaigns, and coordinates campaign trafficking, quality assurance, budgets and project timelines. Working collaboratively with cross-functional teams, internal stakeholders and agency partners, the Specialist helps ensure campaigns are delivered effectively on time and in alignment with CCS brand standards and organizational objectives.

• Lead the planning and delivering of small to medium-sized English advertising campaigns and support the Brand Marketing Manager in delivering larger national campaigns.
• Support paid advertising across fundraising, brand and mission priorities, helping deliver integrated campaigns across traditional and digital channels.
• Lead small to medium-sized advertising campaigns from brief development through execution, optimization and post-campaign reporting, coordinating internal stakeholders, cross-functional teams and external agencies.
• Support larger national campaigns by coordinating creative and media development, production requirements, stakeholder reviews, approvals and performance reporting.
• Contribute audience, channel and creative considerations to campaign planning, using available insights and previous campaign learnings to inform execution.
• Coordinate with the Senior Manager, Quebec and French Canada to support the timely adaptation and delivery of French copy decks, paid-search builds and creative assets.
• Regularly review always-on and campaign-specific paid search campaigns within the platform to identify optimization opportunities and support performance improvements, while contributing to annual reviews of the broader paid search structure and builds.
• Coordinate with the Digital team to source and prepare CRM audience lists for paid media activation, ensuring audience files are delivered to social and agency partners for use in platform targeting and campaign optimization.
• Monitor campaign performance, raise any potential issues or opportunities, and support the development of post-campaign insights and recommendations.
• Own campaign, trafficking and quality assurance processes to ensure advertising launches accurately, on time and in accordance with brand platform and technical requirements.
• Develop and manage trafficking schedules across traditional and digital channels including but not limited to television, online video, social media, programmatic display, paid search, digital, print and out-of-home channels.
• Coordinate the accurate and timely delivery of approved creative assets, copy, URLs, tracking requirements and…