Director of Product Marketing
Job in
Halifax, Nova Scotia, Canada
Listed on 2026-10-16
Listing for:
Dash Social
Full Time
position Listed on 2026-10-16
Job specializations:
-
Marketing / Advertising / PR
Product Marketing, Marketing Strategy, Marketing Communications, Marketing Management
Job Description & How to Apply Below
Elevate product positioning with Dash Social as the Director of Product Marketing. Lead the PMM team, setting strategy and ensuring impactful launches to drive adoption.
Dash Social seeks a strategic leader to enhance product marketing efforts. With over seven years in product marketing, you'll shape narratives and collaborate with multiple teams to optimize market presence. Your expertise will directly influence product adoption and growth.
Key Responsibilities:
• Define product marketing strategy and prioritize initiatives
• Build messaging frameworks for Sales and Customer Success
• Lead major product launches with measurable success criteria
• Own competitive intelligence and market insights
• Track PMM content’s impact on sales metrics
Requirements:
• Minimum 7 years in product marketing, 5 in B2B SaaS
• Proven track record of successful product launches
• Experience with competitive intelligence programs
• Familiarity with AI tools and data analysis
• Excellent storytelling and communication skills
Lead product marketing excellence at Dash Social, enhancing narratives that drive engagement and market growth.
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