Burnside Brewing - Brand & Marketing Manager

Burnside Brewing Company is seeking a creative, commercially minded, hands‑on marketer to lead brand building and campaign execution across our beer portfolio, including Toller Quality Crafted Lager. This role combines strategic ownership with day‑to‑day delivery, supported by one marketing coordinator and a dedicated budget for external creative and tactical resources.

What You’ll Do

Own brand positioning, annual marketing plans and campaign calendars across Burnside Brewing’s portfolio.

Plan and execute product launches, consumer promotions, contests, events, sponsor ships and retail activations.

Lead digital marketing, social media, content planning, paid advertising and campaign measurement.

Develop NSLC-focused marketing plans and promotional calendars aligned with sales and distribution priorities.

Coordinate NSLC promotional submissions, creative assets, in-store programs and execution with the sales team.

Track NSLC sales, SKU trends, promotional results and campaign return on investment; recommend improvements.

Manage and coach one marketing coordinator and brief external designers, agencies, photographers and suppliers.

Manage budgets, timelines, brand standards and applicable alcohol-marketing compliance requirements.

What You Bring

Multiple years of relevant marketing experience, with a record of personally delivering campaigns.

Consumer brand, retail, hospitality, tourism, CPG or agency experience; beer/beverage experience is an asset, not required.

Strong creative judgment, digital fluency, project management and communication skills.

Comfort using sales data and marketing metrics to make practical, commercially sound decisions.

A collaborative, resourceful style: equally willing to set direction and roll up your sleeves.

The Opportunity
Lead recognizable Nova Scotia brands with meaningful ownership, a direct report and access to professional creative support. This is a working-manager role—not a purely supervisory or social-media-only position.