Corporate Social Media Strategy Lead

Lead corporate social media strategy for Lloyds Banking Group, using channel expertise and creative judgement in a hybrid full-time role. Shape engagement across key platforms.
As Social Media Lead, you will guide external communications across Linked In, Tik Tok, You Tube and Instagram. You will report to the Head of Digital, Social and Creative Studio while leading social media managers, analysts and specialists. The work supports Group priorities, audience needs and Accelerate 2030 ambitions.

Key Responsibilities:

Set and deliver the Group social media strategy
Lead corporate presence across four social channels
Define channel strategies and track platform trends
Direct editorial planning and social-first campaigns
Own governance, escalation and crisis communications
Requirements:
Significant corporate social media leadership experience
Strong creative judgement and innovation record
Experience scaling social channels and capabilities
Strong data, insight and performance analysis skills
Proven leadership and influencing capability
Shape Lloyds Banking Group’s corporate social media through strategy, creative direction, governance and influential team leadership.