Paid Media Account Strategist

Own paid media strategy remotely for Blacksmith Agency, using Google Ads, Meta, Linked In, and Microsoft Ads across Canada, South Africa, or the USA.
As a Paid Media Account Strategist, you manage B2B and growing-brand client accounts. You will direct targeting, budgets, bidding, creative testing, tracking, and attribution. The role also includes building roadmaps and explaining performance narratives during client calls.

Key Responsibilities:

Manage paid media across four advertising platforms
Allocate budgets, adjust bids, and direct targeting
Test creative and decide when campaigns should end
Maintain conversion tracking and attribution through GA4
Own roadmaps, client narratives, retention, and account growth
Requirements:
Three or more years hands-on with Google Ads and Meta
Experience building, running, and optimizing campaigns personally
Proven movement in ROAS, CPA, or pipeline metrics
Agency experience managing several clients simultaneously
Clear spoken English for live calls with United States clients
Bring hands-on campaign expertise, trusted attribution, and confident client communication to Blacksmith Agency's paid media accounts.