Corporate Social Media Strategy Lead
Job Description & How to Apply Below
Lead corporate social media strategy for Lloyds Banking Group, using channel expertise and creative judgement in a hybrid full-time role. Shape engagement across key platforms.
As Social Media Lead, you will guide external communications across Linked In, Tik Tok, You Tube and Instagram. You will report to the Head of Digital, Social and Creative Studio while leading social media managers, analysts and specialists. The work supports Group priorities, audience needs and Accelerate 2030 ambitions.
Key Responsibilities:- Set and deliver the Group social media strategy
- Lead corporate presence across four social channels
- Define channel strategies and track platform trends
- Direct editorial planning and social-first campaigns
- Own governance, escalation and crisis communications
- Significant corporate social media leadership experience
- Strong creative judgement and innovation record
- Experience scaling social channels and capabilities
- Strong data, insight and performance analysis skills
- Proven leadership and influencing capability
Shape Lloyds Banking Group’s corporate social media through strategy, creative direction, governance and influential team leadership.
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