Senior Performance Marketing Specialist SMB

Turn Wealthsimple Business into a recognized financial product for Canadian SMBs through performance marketing, funnel analysis, and scalable experiments.

This Senior Specialist role owns acquisition where brand awareness remains limited. You will create demand across paid and experimental channels, connect CAC/LTV insights to pipeline, and determine what works. Success requires balancing creative positioning with rigorous analysis while building an acquisition engine from scratch.

• Define and test the SMB acquisition channel mix
• Convert growth experiments into repeatable, scalable campaigns
• Measure funnel performance through pipeline delivered to Sales
• Develop messaging that introduces Wealthsimple Business to SMBs
• Partner with Demand Gen on acquisition and nurture handoffs

• Four to six-plus years of growth or performance marketing experience
• Track record measuring demand through downstream pipeline value
• Comfort marketing products with limited brand awareness
• Experience reaching new audiences through webinars or partnerships
• Ability to translate test results into actionable recommendations

Apply performance marketing judgment, funnel experimentation, and positioning expertise to expand Wealthsimple Business across Canada’s SMB market.