Marketing Intelligence Senior Analyst

Job Title

Marketing Intelligence Senior Analyst

£44,901-£49,890

Halifax, Bristol, Edinburgh, Chester or Leeds

Full‑time, hybrid – at least two days per week (or 40% of time) at an office site. Flexible working options available.

• Develop and deliver automated, real‑time dashboards and reporting tools to track digital marketing performance.
• Support the development of marketing intelligence solutions that support campaign analysis, audience segmentation, and channel optimisation.
• Collaborate with data engineering and platform teams to ensure robust data pipelines and accurate tracking.
• Translate complex datasets into clear, visual insights that support strategic marketing decisions.
• Monitor critical metrics and proactively identify trends, anomalies, and opportunities.
• Support the development of self‑serve BI tools and training for marketing stakeholders.
• Champion the use of Generative BI and data storytelling across the marketing function.
• Stay current with digital analytics trends, tools, and best practices to continuously improve reporting capabilities.

• Proven experience in reporting and business intelligence.
• Understanding of digital marketing metrics, campaign tracking, and performance reporting.
• Proficiency in BI and data visualisation tools such as Power
  
  BI, Tableau, Looker, or Google Data Studio .
• Experience with data querying and transformation using SQL, Big Query, Snowflake, or similar platforms.
• Strong attention to detail and passion for data accuracy, automation, and storytelling.
• Excellent communication skills, able to present insights to both technical and non‑technical audiences.
• Organised and able to manage multiple workloads and stakeholders.
• Proactive, collaborative approach with a focus on continuous improvement and innovation.

• Generous pension contribution of up to 15%
• Annual performance‑related bonus
• Share schemes including free shares
• Generous parental leave policies
• 28 days’ holiday, with bank holidays on top
• Discounted shopping and retail benefits
• Well‑being initiatives

We support diversity, equity and inclusion. We offer reasonable adjustments for colleagues with disabilities, and are a Disability Confident Leader guaranteeing fair opportunities for applicants with disabilities, long‑term health or neurodivergent conditions.

We encourage applicants from diverse backgrounds and recognise transferable experience. We offer a menopause health package and a Working with Cancer Initiative.

Options include flexibility in hours, hybrid working, job sharing and variable hours. For more information, contact  or visit the flexible working search.