Head of Influencer Marketing

Socialtrend is an established, ambitious social media and influencer marketing agency working with international brands across consumer goods, luxury, lifestyle, sports, entertainment and iGaming.

We deliver social media strategy, content creation, influencer marketing, community management and digital campaigns for brands operating in highly competitive markets.

Our client portfolio includes international consumer brands and major iGaming operators, with growing opportunities across premium brands, sports and entertainment.

We operate from Clay House, our own historic headquarters and creative studios near Halifax, providing a dedicated environment for content creation, filming, production and creative strategy.

As our business continues to expand, we’re looking for an experienced Head of Influencer Marketing to lead our influencer division and drive its next stage of international growth.

We’re looking for an established influencer marketing leader with the experience, commercial relationships and ambition to build a significant international division.

You’ll take ownership of existing influencer programmes, including campaigns with multimillion-pound annual budgets, while developing new business opportunities across major consumer brands, luxury, lifestyle, sports, entertainment and international markets.

This role requires someone who can operate confidently at the highest level, whether negotiating agreements with professional athletes and celebrity talent, presenting influencer strategies to major brands, overseeing complex international campaigns or leading a growing team of influencer managers.

Crucially, we’re looking for someone who brings an established network of industry relationships and a proven ability to convert those relationships into commercial opportunities.

This isn’t simply a campaign management position. It’s an opportunity to lead, develop and grow an entire division.

• Lead and take full ownership of Socialtrend’s influencer marketing division.
• Oversee large-scale international influencer programmes with annual budgets running into the millions.
• Develop influencer marketing strategies for major consumer brands, luxury and lifestyle businesses, sports organisations and international operators.
• Manage campaigns across multiple countries, markets, languages and social platforms.
• Oversee influencer selection, negotiations, contracting, campaign delivery and performance.
• Develop long-term ambassador programmes and strategic talent partnerships.
• Ensure campaigns deliver measurable commercial results and meet agreed client objectives.
• Oversee reporting, performance analysis, campaign optimisation and return on investment.
• Maintain high standards of brand safety, compliance and commercial accountability.

• Identify, develop and secure new influencer marketing business from established brands and international organisations.
• Leverage existing relationships with senior brand decision-makers, marketing directors, talent agencies and influencers.
• Build a strong pipeline of new commercial opportunities across multiple sectors.
• Lead influencer marketing pitches, proposals, presentations and commercial negotiations.
• Work closely with Socialtrend’s Commercial Director to win new clients and expand existing relationships.
• Identify opportunities to introduce influencer marketing services to the agency’s wider client portfolio.
• Develop new revenue streams through brand partnerships, ambassador programmes and talent collaborations.
• Take responsibility for growing departmental revenue, commercial performance and profitability.

• Bring an established network of influencers, creators, talent managers,…