Vice President of Business Development

Vice President of Business Development - Skilled Nursing

Connecticut

Drive Growth. Build Partnerships. Advance Patient-Centered Care.

Our organization is a growing, patient-focused skilled nursing operator with a reputation for delivering high-quality post-acute and long-term care services. As we continue to expand our footprint throughout the New England region, we are seeking an experienced and results-driven Vice President of Business Development to lead our regional sales and marketing strategy across a portfolio of 10 skilled nursing facilities.

This is a rare opportunity for a healthcare business development leader who combines strategic vision with operational execution. Reporting directly to executive leadership, you will be responsible for driving census growth, enhancing payer and referral relationships, increasing market share, and developing high-performing sales teams that consistently deliver results.

Key Responsibilities

Strategic Growth & Census Development

• Develop and execute regional business development strategies that drive sustained occupancy growth across all facilities.
• Lead initiatives to increase both overall census and desirable patient mix, with a particular focus on Medicare, managed care, clinically complex, and specialty service line admissions.
• Analyze market trends, referral patterns, competitive positioning, and emerging opportunities to identify growth strategies.
• Establish performance targets and accountability measures for occupancy, referral conversion, length of stay, and payer mix.
• Recruit, onboard, train, mentor, and develop facility-based Admissions and Marketing Directors.
• Build a high-performance sales culture centered on accountability, data-driven decision making, and exceptional customer service.
• Conduct regular coaching, field visits, performance reviews, and professional development planning.
• Implement best practices and standardize sales processes across the organization.

Referral Network Development

• Cultivate executive-level relationships with:
• Hospital systems
• Health systems and physician groups
• Managed care organizations
• Accountable Care Organizations (ACOs)
• Independent Physician Associations (IPAs)
• Case management and discharge planning teams
• Home health and hospice providers
• Community referral sources
• Serve as the organization's senior ambassador within the healthcare community.

Operational Excellence & Process Improvement

• Evaluate the entire referral-to-admission journey to identify opportunities to:
• Reduce response and admission lead times
• Improve referral conversion rates
• Increase referral volume
• Enhance customer experience
• Improve communication with referral partners
• Utilize CRM and business intelligence tools to measure outcomes, identify trends, and optimize performance.
• Partner closely with facility operations and clinical leadership to ensure alignment between growth initiatives and operational capacity.

Payer & Clinical Program Development

• Collaborate with executive and clinical leaders to develop and promote specialty programs that support higher-acuity admissions.
• Negotiate and strengthen partnerships with managed care organizations and payer networks.
• Identify emerging reimbursement opportunities and market demands that support sustainable growth.
• Provide regular reporting and strategic recommendations to senior leadership.
• Participate in acquisition due diligence, market assessments, and growth planning initiatives.
• Support new facility integrations and business development activities associated with expansion opportunities.
• Represent the organization at industry conferences, trade associations, and community events.

Qualifications Required

• Bachelor's degree in Healthcare Administration, Business, Marketing, or related field.
• 10+ years of progressive…