CRM Coordinator

ABOUT GOWLING WLG

At Gowling WLG, our commitment to excellence begins with our people. As an international law firm with offices in Canada, the U.K., Europe, the Middle East, and Asia, we’re proud to recruit and retain top talent who bring energy, insight, and a singular focus on delivering exceptional experiences – for our clients and each other.

At Gowling WLG, our commitment to excellence begins with our people. As an international law firm with offices in Canada, the U.K., Europe, the Middle East, and Asia, we’re proud to recruit and retain top talent who bring energy, insight, and a singular focus on delivering exceptional experiences – for our clients and each other.

We’re intentional about building a workplace that’s both high-performing and supportive, ensuring that everyone is empowered to do their best work and reach their full potential. Our culture is grounded in our shared values:
Raise the Bar, Embrace Differences, and Thrive Together. These values shape how we collaborate, lead, and succeed – across teams, time zones, and career paths.

Whether you’re pursuing a role in law or business services, explore what’s possible and make your mark with Gowling WLG.

The CRM Coordinator supports the day-to-day administration and dependable use of the Firm’s CRM system. In this role, you will focus on data accuracy, quality, and consistency, ensuring records are up-to-date, trusted, and easy to use, and develop ideas and solutions to resolve issues or increase the efficiency and adoption of the tool.

As the first point of contact for users, we are looking for a business-minded and service-oriented CRM Coordinator who takes the time to understand the Firm, user roles, and their specific needs to deliver insights and support that make their day-to-day easier. The individual will help colleagues get value from the system by providing proactive support, preparing lists, developing reports and insights, and enabling scheduled data hygiene tasks to continuously improve the system, its data, and its value.

You also help maintain guides and resources, assist with testing and updates, and ensure the CRM delivers against its promise as a business development tool that supports opportunities, campaigns, client relationships and engagement, and most importantly, business growth.

This position can be based in any of our Canadian offices! This position requires hybrid attendance in-office.

• Keep CRM data accurate, current and consistent through regular updates, routine enrichment and deduplication, reducing errors and improving consistency to ensure an accurate view of our relationships, contacts, and opportunities.
• Monitor data quality, flag issues quickly, and respond swiftly to recommend fixes to maintain trusted records, escalating when needed, and communicating clearly so requests are closed on time.
• Support ongoing clean-up projects that improve the reliability and usability of the CRM.

• Act as the first point of contact for CRM questions, resolving common issues quickly and escalating when needed, ensuring users feel heard and supported.
• Track user requests through to closure and keep colleagues informed with clear updates and communications.
• Capture recurring user issues and play an active role in helping to shape training, support materials, and ongoing system or data improvements.
• Your impact shows up in trust: fewer data issues, faster turnaround on requests, and growing confidence and adoption of the CRM across the Firm.

• Build, QA, and deliver mailing and event lists that are accurate, on-time, and actionable, enabling smooth execution of campaigns and events.
• Prepare reports and saved views that give…