Campaign Manager; Paid Social

Operatic Agency is a full-service creative and digital agency specializing in research, strategy, marcomms, medcomms, creative, technology, and omnichannel media. Named one of Canada’s fastest-growing companies for six consecutive years, we partner with brands across pharma, healthcare, and consumer sectors to connect them with their audiences through bold ideas and precise execution.

If you thrive in a fast-paced, collaborative environment and want your work to have real impact, we want to hear from you.

As a Campaign Manager at Operatic, you’ll be our go-to expert for all things paid social – leading execution across platforms like Meta, Tik Tok, Reddit, Linked In, and Pinterest, with a primary focus on Meta Ads. Sitting at the intersection of performance marketing and audience-first storytelling, you’ll build, launch, and optimize campaigns that drive real business results. You’ll also support client-facing touchpoints by participating in performance reviews, presenting insights, and guiding media decisions alongside cross-functional teams.

Reporting to the Director of Omnichannel Media, you’ll take ownership of campaign execution from audience targeting to creative testing and performance reporting, while collaborating closely with Strategists, Analysts, and Account Managers. The ideal candidate will have a sharp eye for data, and a relentless drive to test, learn, and improve. If you live in Ads Manager, thrive on creative iteration, and are obsessed with improving ROAS, this role is for you.

Paid Social Campaign Execution

• Build and manage high-performing paid social campaigns across Meta and other social platforms like Tik Tok, Pinterest, and Linked In
• Own end-to-end campaign execution — including ad creation, audience targeting, bid strategies, tracking setup, and budget pacing
• Align campaigns to full-funnel strategies, ensuring the right message reaches the right audience at the right time
• Develop and execute creative testing frameworks to understand what drives results across placements, formats, and audiences

Performance Optimization

• Optimize campaigns against client KPIs, pacing, and real-time performance trends
• Continuously test and iterate on audiences, placements, creatives, and bidding strategies to drive performance improvements
• Troubleshoot underperforming campaigns with a structured, hypothesis-driven approach to turnaround performance
• Collaborate with clients, as well as internal strategists and analysts to align on budget shifts, media mix recommendations, and scaling opportunities

Reporting, Data & Insights

• Own the end-to-end reporting process — from pulling and organizing data to building dashboards and delivering performance insights through clear, actionable presentation decks
• Translate campaign performance into actionable insights, identifying trends, audience behavior, and optimization opportunities
• Deliver clear, insight-led reports that connect campaign metrics to business outcomes (ROAS, CAC, CPL, LTV, etc.)
• Participate in client performance reviews, focusing on key learnings, test results, and actionable next steps to always improve

Collaboration & Cross-Functional Partnership

• Ensure paid social aligns with broader marketing goals and cross-channel plans
• Serve as a key partner in campaign planning, performance reviews, and strategic discussions — bringing platform knowledge and performance insights to the table to educate technical and non-technical audiences alike
• Translate performance data into clear narratives that support client communications, budget decisions, and future strategies
• Collaborate with internal teams to provide data-informed input on messaging, formats, and testing approaches
• Support accurate tracking, event setup, and performance reporting via Meta Pixel, CAPI, GA4, and other tools

• A degree or diploma in Marketing, Digital, Advertising, Media Studies or a related field
• 2–4 years of hands-on paid social experience, including planning, campaign setup, audience building, bidding, buying, and performance reporting—with a strong focus on Meta Ads
• Experience in an agency, DTC brand, or performance-focused marketing team
• Stron…